b'FEATURED ARTICLESanta Sabina College online discovery tourOurTerm2InformationTourwasanonlinevirtualtour,Authenticityisakeycomponentofasolidcustomer allowingustoshowcasetheCollegeandengagewithrelationship and building those relationships is one of the prospectivefamilieswhilefollowingrestrictions.KeymostimportantfunctionsofourAdmissionsteam.With staff,suchasourInternationalBaccalaureateDiplomamore available time during the remote learning phase, an Programme Coordinator also hosted online Q&A sessionsopportunity arose to connect with our families in a personal for small groups of prospective parents. Embracing digitaland intimate way, and pick up the phone and make contact technology and incorporating it into traditional school tourdirectly. Every family on the waiting list for the next two events for prospective families will provide Admission teamsyears was contacted by a member of the Admissions team with new ways of engaging savvy consumers. and they were invited to ask any questions they had about the enrolment process. All our enrolment interviews moved online and we workedThis not only allowed for open and transparent conversations, withfamiliestoprovidethebestmethodstosuitthem,it also provided a great opportunity to gauge feedback. whetherthatwasviaZoom,Skype,GoogleMeetora telephone conversation.Virtual connections BothFacebookandInstagramhavereportedincreased Relationships are key usage during the pandemic as more people rely on social AnumberofAdmissionsteamsworkwithinternationalmediatoconnectwithothersandfindinformationand studentsandareveryusedtobuildingandmaintainingentertainment. relationships with families they have never met. However, for he vast majority of Admissions teams, the restrictionsThe Santa Sabina Admissions team realised social media COVID has placed on us has meant a whole new way ofwas a way that we could provide future families with more interacting with families. information about our values and programs, while building a sense of community through storytelling. We experimented with new ways of providing content. As we were unable to OCTOBER 2020 47'