b'FEATURED ARTICLEyoung life into the community means that it will hopefully begin to grow and people will start returning from, rather than relocating to, the eastern states, and the community will go from strength to strength. Naturally, due to the national health predicament we have paused this campaign for the moment, but the work done in 2018 and 2019 is still yielding enquiries. While the campaign has been successful and we are very pleased (and, in my case, initially quite surprised!) at the results, there have been some learnings from this activity. Because we are such a small team, planning and executing this campaign did take up quite a large portion of our focus. I have recommended to our Board that we refocus on our existing families and community to make sure our bread and butter enrolments are secure and we are retaining the wonderful families who have always called Carmel home. Being a small team, however, should never be a limiting factor. It is incredible how much can be achieved when the focus is specifically defined, the goals clearly articulated and the return on investment able to be demonstrated.While I am not sure that this sort of campaign would work for all schools, I would recommend to those schools who have an identifiable target market that you dont limit yourselves to the usual locations to find them. It might were excited by the growth strategy and many ofjust be that there is a pocket of people out there in some whom assisted by welcoming new families intounexpected postcodes, who would love to hear from you their homes, organising play dates and helping withand who would benefit from the experience your school professional networking. can offer.Bespoke follow-up plans, manually managed (we do not have a CRM) for each of the families attracted toSometimes our lives have to be completely the School by campaign activity. shaken up, changed, and rearranged to relocate us to the place we are meant to be. Results UnknownAt the end of 2018, we had 9 new students joining us from Western Australia for 2019, a result triple that of the target goal. A further 4 students joined us over the course of 2019. This year, we have had 10 more students join us from outside Western Australia (some of these were siblings of those who joined in 2019) and we have others on our registration list for 2021. Included in our interstate spend was a small amount of activity in South Africa and some of the enrolment from out of state came from this region. So, 23 students in total over the past two years so far, which equates to just under 5% of our student body. With these results, it has been easy to demonstrate return on investment to our Board. More importantly, because our School vision is Jewish continuity, the growthSusanna Wills-Johnsonof the Perth community through this activity takes onHead of Marketing, Communications and more meaning than revenue to the School. Injecting new,Development, Carmel School, Western AustraliaOCTOBER 2020 3 9'