Looking to enhance your skills and develop your career? Are you interested in learning more about other areas of Advancement or do you want to learn about best practice from experienced presenters?

The Educate Plus Advancement Practitioner Training is exactly what you need.

In September 2022, we are resuming our face-to-face training courses in Melbourne. 

DATES: Thursday 1 September and Friday 2 September

VENUE: George Hicks Building, International House, The University of Melbourne, 241 Royal Parade Parkville

FORMAT: Each session will be 1.5 hours (incl Q&A) with 4 sessions per day with breaks for morning tea, lunch and afternoon tea

For more information, please email training@educateplus.edu.au

We believe it is important to attend in person to get the true value of this training as networking and interacting with your peers is a key component. However, If you are unable to attend in person we will extend our self-paced online offering for this year only. More details about the self-paced online training to follow mid-June.

COURSE FAQ’S

What is the investment for each course? What is included in the cost?

What are the learning objectives?

How does the training work?

 
Advancement Practitioner Training COURSE COSTS
Course Title Member Non-Member (add membership)
Admissions (8 modules) $1000 $1200
Alumni and Community Relations (4 modules) $600 $720
Marketing and Communications (8 modules) $1000 $1200
Fundraising (8 modules) $1000 $1200

What is included in the cost?
  • All training materials and learning resources
  • Access to our LMS – Educate Plus moodle
  • Full access and support from our course coordinator
  • Morning tea, lunch and afternoon tea

What are the learning objectives?
AdmissionsAlumni & Community RelationsMarketing & CommunicationsFundraising
  • Admissions Drivers & Leading Practices in Managing Enrolment Processes – factors that influence, information sources, what drive school choice, challenges
  • Mystery Shopping – why do it? Typical process. Your results
  • Implementing and Managing an Admissions Plan – what should be included?
  • Action items for all components of the plan
  • How to increase enrolments, how does your office compare – process, resources, reporting, marketing, staff, international students
  • Admissions Data Collation and Reporting – data entry, segmentation, analysis and what do you do with that knowledge?
  • Admissions Marketing and Communications – websites, school tours, enrolment funnels, partnership
  • Legal Considerations in Admissions – key issues, expectations of parents and the position of the institution
  • Admissions Structures and resources – the department, staffing, strategy, workload, approach
  • Discuss the importance of engaging students and young alumni with programs to encourage greater future alumni engagement
  • Identify strategies and structures to ensure and encourage alumni engagement
  • Develop publications and communications with effective branding and content targeted to alumni
  • Identify the potential benefits and drawbacks of the different communication methods
  • Recognise the importance of accurate and up-to-date alumni database systems
  • Identify and develop an effective approach to planning and delivering alumni events (eg career services, clubs, chapters and affinity groups) including harnessing the support of alumni
  • Identify the best practice approach to fundraising from alumni
  • How to engage alumni through social media – best practice
  • How to engage Young alumni
  • Discuss the role of marketing in a school and what it means to be market driven
  • Discuss core marketing concepts as they relate to education
  • Explain the importance of developing a school-wide marketing program/plan
  • Identify and implement essential elements of a marketing plan in line with your school’s strategic plan
  • Recognise the importance of internal marketing and discuss strategies to align, educate and motivate staff
  • Develop a media management plan for your school (includes media policy, media monitoring, crisis management, handling interviews)
  • Discuss and implement effective social media marketing strategies (detailed FB guidelines and strategies).
  • Discuss brand management within an educational setting (eg style guides), the importance of brand ownership.
  • Learn how to cut-through thousands of competitors all vying for the same share of voice in an already small and crowded marketplace? Current Marketing strategies and the latest trends, remarketing.
  • Identify influencing personnel in fundraising
  • Discuss why people give and what influences them
  • List the range of giving options
  • Discuss various social media strategies your institution can employ for effective fundraising
  • Develop a transformational vision application for your institution that demonstrates how an initiative will impact the lives of those who participate in it
  • Identify the structure required for successful fundraising
  • Identify the performance indicators and reporting formats for fundraising
  • Outline the steps for a comprehensive self-audit of fundraising structures and resources
  • Examine key taxation legislation and regulations as they relate to educational institutions
  • Have an understanding of use of social media for increased engagement (joint session with Alumni)

How does it work?
  1. Register online
  2. You will instantly receive an automated receipt/invoice with information on your booking.
  3. You will receive a personal email from the course coordinator within 24 hours confirming your registration with details on how to access the Learning Management System (LMS) Moodle so you can start your pre-course work. (Please note that this will only be sent from Mid-June 2022 if you registering now)
  4. You must complete the online coursework before you attend the face to face Training on 1 & 2 September.
  5. You must complete your online coursework and attend the face to face training before you receive the Certificate of Completion

Testimonials

The testimonials below are in relation to the online courses in May 2020.

The course is intense and offers insight into both the strategic and operational functions of Advancement. At the end of every session I had a list of things I wanted to do immediately. The challenge will be actually making time to get these things underway!

Marina Johnson, Lauriston Girls’ School.

An essential learning tool for anyone working in the Admissions Dept. I found the course to be informative, detailed, in-depth and the presenters were all very professional, friendly, easy to understand and happy to answer any questions.

Sofie Mandoukos, Admissions, Ivanhoe Girls’ Grammar School

I just wanted to say a huge THANK YOU for the fantastic Practitioner course you have delivered this past week. I loved every minute of the presentations every day, and learned so much that my head is still spinning with information and ideas. It was a shame that we were not able to meet in person, but haven’t we all come so far when it comes to Zoom meetings and learning in the past 8 or 9 weeks!

Nicole Steyn, Haileybury

Thank you! I found the course extremely helpful!  The material is excellent and will be valuable. I thought the presentations worked well over zoom, but I did miss the opportunity to get to know others in our profession which is often such a valuable component. Under the circumstances I thought it went really well and I gained enormously.

Lee Newcombe, Trinity Grammar School, Kew.