Training Programs

• Admissions 

• Alumni & Community relations/events

• Fundraising

• Marketing & Communications

costs

Learning Objectives

What’s included?

How does it work?

Testimonials

• Admissions Drivers & Leading Practices in Managing Enrolment Processes – factors that influence, information sources, what drive school choice, challenges
• Mystery Shopping – why do it? Typical process. Your results
• Implementing and Managing an Admissions Plan – what should be included?
• Action items for all components of the plan
• How to increase enrolments, how does your office compare – process, resources, reporting, marketing, staff, international students
• Admissions Data Collation and Reporting – data entry, segmentation, analysis and what do you do with that knowledge?
• Admissions Marketing and Communications – websites, school tours, enrolment funnels, partnership
• Legal Considerations in Admissions – key issues, expectations of parents and the position of the institution
• Admissions Structures and resources – the department, staffing, strategy, workload, approach

• Discuss the importance of engaging students and young alumni with programs to encourage greater future alumni engagement
• Identify strategies and structures to ensure and encourage alumni engagement
• Develop publications and communications with effective branding and content targeted to alumni
• Identify the potential benefits and drawbacks of the different communication methods
• Recognise the importance of accurate and up-to-date alumni database systems
• Identify and develop an effective approach to planning and delivering alumni events (eg career services, clubs, chapters and affinity groups) including harnessing the support of alumni
• Identify the best practice approach to fundraising from alumni
• How to engage alumni through social media – best practice
• How to engage Young alumni

• Discuss the role of marketing in a school and what it means to be market driven
• Discuss core marketing concepts as they relate to education
• Explain the importance of developing a school-wide marketing program/plan
• Identify and implement essential elements of a marketing plan in line with your school’s strategic plan
• Recognise the importance of internal marketing and discuss strategies to align, educate and motivate staff
• Develop a media management plan for your school (includes media policy, media monitoring, crisis management, handling interviews)
• Discuss and implement effective social media marketing strategies (detailed FB guidelines and strategies).
• Discuss brand management within an educational setting (eg style guides), the importance of brand ownership.
• Learn how to cut-through thousands of competitors all vying for the same share of voice in an already small and crowded marketplace? Current Marketing strategies and the latest trends, remarketing.

• Identify influencing personnel in fundraising
• Discuss why people give and what influences them
• List the range of giving options
• Discuss various social media strategies your institution can employ for effective fundraising
• Develop a transformational vision application for your institution that demonstrates how an initiative will impact the lives of those who participate in it
• Identify the structure required for successful fundraising
• Identify the performance indicators and reporting formats for fundraising
• Outline the steps for a comprehensive self-audit of fundraising structures and resources
• Examine key taxation legislation and regulations as they relate to educational institutions
• Have an understanding of use of social media for increased engagement (joint session with Alumni)