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Marketing & Communications | Webinars & Recordings

2022 Marketing & Communications Webinars & Recordings

Marketing & Communications SIG WA Chapter Chat: All Things To Do With School Marketing | 31 March 2022

Facilitator: Clare Underdown

An informal gathering hosted by the WA Chapter to chat about all things to do with School Marketing.

Marketing & Communications SIG 6 Ways To Boost Your School’s Marketing Plan | 30 March 2022

Panellists:  Yvette GranieroKelly Mancey and Philippa Zingales

6 ways to boost your school’s marketing plan, to increase enrolments, engage alumni and grow fundraising. In this session our panellists discuss the importance of marketing strategies and how to capitalise on them.

Trends, Insights And Emerging Generations Webinar | 8 March 2022

Presenters: Margo Bastow, Anne-Maree McCarthy, and Jiani Chen

This seminar provides Advancement professionals in the areas of Admissions, Marketing, Fundraising, Events, Communications and Alumni with an understanding of current trends and insights relevant to these fields. Katie Iles of Hello Clarity presents the latest social research on emerging trends for 2022 to help inform future marketing, communications and community engagement strategies across different target markets and generations.

2021/2020 Marketing & Communications Webinars & Recordings

Marketing & Communications SIG How Has Marketing Changed During Covid? | 17 March 2021

Facilitators: Huma Cheema, Kelly Mancey and Geoff Anderson

How has marketing evolved over the last year? What is normal in a post COVID environment.

Communicating For Impact. Tertiary Webinar Part 2 | 19 November 2020

Presenters: Chanel Hughes and Vincent Ramos

Following on from Part 1, this session focusses on achieving maximum impact with Alumni and donor communications.

Communicating For Impact. Tertiary Webinar Part 1 | 22 October 2020

Presenters: Chanel Hughes and Vincent Ramos

Alumni and donor communications comprise a distinct subset within your Marketing and Communications portfolio that has its own unique psychology and formula. How can you harness this to create the most compelling messaging—in terms of both tone and content—to drive deeper and richer engagement? How often and through what channels should you communicate? And what should you track and measure to continually assess and improve your effectiveness?

We Are All Digital Experts. Or Are We? Tertiary Webinar | 21 August 2020

Presenters: Jayden Worts and Fred Lee 

As University Advancement teams world-wide fast tracked online it feels like everyone is a digital engagement expert. For years the profession has been trying to figure out the best way to use social media and active communication to engage alumni and donors. So, now with this new way of digital working as different regions move in and out of restrictions, it is time to ask – are we really doing it?

Marketing & Communications SIG Marketing Strategy In A Post COVID World | 30 July 2020

Presenter: Suzanne Oxford

In this SIG members share, learn and exchange ideas around what new strategies they have put into place during COVID-19; what has worked and what needs tweaking. Have YOU implemented new concepts or initiatives across social media, tours or Open Days and what will your marketing strategy look like moving forward?

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