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Marketing & Communications | Webinars & Recordings

2024 Marketing & Communications Webinars & Recordings

Digital Dynamics: Optimising ROI in Growth and Retention Campaigns Webinar | 5 June 2024

Presenter: Es Chandra

Leverage the power of Digital Marketing and maximise your return on investment on all future growth and retentions campaigns. 

In this webinar, Es Chandra, CEO of Glide Agency delves into the dynamic world of digital strategies, equipping you with tools and techniques to optimise your digital growth and retention campaigns. From laying the foundation for success by implementing strategic digital assets to harnessing the power of social media and executing targeted advertising, our expert presenter will share actionable insights that drive enrolment and foster loyalty within your community.

Excellence Series Webinar 9: Old Scotch Collegians’ Association | 23 May 2024

Presenter: Scott Montgomery Facilitator: Chanel Hughes

The ninth webinar in our Excellence Series showcases the 2022 Marketing & Communications Online category winners. This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.

2023 Marketing & Communications Webinars & Recordings

Unlocking Growth Opportunities: The Value of Promoting Your Organisation as an Education Destination | 11 October 2023

Presenter: Dan Bunker

In this webinar, Dan Bunker, the visionary behind YouTour, shows you how to leverage emerging technologies like AI, microsite campaigns, hyper targeted video, virtual tours, and analytics to increase your marketing output and ultimately stand out from your rivals. Dan shares from his experience of working with hundred’s of clients like Knox Grammar, QUT and the University of Queensland.

A Savy Marketer’s Guide To Website Design Webinar | 15 August 2023

Presenters: Amy Wadell and Timo Nieuwoudt

Your website is your institution’s single most important marketing tool.  Amy Wadell, Senior Designer, and Timo Nieuwoudt, Head of Marketing from Digistorm, will guide you through this practical goal-setting/design workshop to help you prepare for your next website refresh.

ChatGPT: Friend or Foe for Advancement Professionals Webinar | 24 May 2023

Panel: Peter Rufus, Nick Lawrence, Ana Gozalo and Dr. Vitomir Kovanovic Facilitator: April Ridgway

 Our panel discuss the hot topic of Chat GPT and explore questions such as:

What is ChatGPT, and how are you using it at work? What are the pros and cons? What is the impact on customer experience and marketing?

Excellence Series Webinar 2: Frensham School & Sacred Heart College | 16 March 2023

Presenters: Jackie Dalton and Natasha Camillieri Facilitator: Nick Jaffer 

The second webinar in our Excellence Series showcases the 2022 Marketing & Communications Video winners.

This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.

This webinar will focusses on two very different approaches to video storytelling. Jackie Dalton from Frensham School and Natasha Camillieri from Sacred Heart College in WA, share their journeys and the outcomes of their award winning videos. Both are cinematic, engaging and innovative and tell the story of their communities so powerfully.

2022 Marketing & Communications Webinars & Recordings

Marketing & Communications SIG WA Chapter Chat: All Things To Do With School Marketing | 31 March 2022

Facilitator: Clare Underdown

An informal gathering hosted by the WA Chapter to chat about all things to do with School Marketing.

Marketing & Communications SIG 6 Ways To Boost Your School’s Marketing Plan | 30 March 2022

Panellists:  Yvette GranieroKelly Mancey and Philippa Zingales

6 ways to boost your school’s marketing plan, to increase enrolments, engage alumni and grow fundraising. In this session our panellists discuss the importance of marketing strategies and how to capitalise on them.

Trends, Insights And Emerging Generations Webinar | 8 March 2022

Presenters: Margo Bastow, Anne-Maree McCarthy, and Jiani Chen

This seminar provides Advancement professionals in the areas of Admissions, Marketing, Fundraising, Events, Communications and Alumni with an understanding of current trends and insights relevant to these fields. Katie Iles of Hello Clarity presents the latest social research on emerging trends for 2022 to help inform future marketing, communications and community engagement strategies across different target markets and generations.

2021/2020 Marketing & Communications Webinars & Recordings

Marketing & Communications SIG How Has Marketing Changed During Covid? | 17 March 2021

Facilitators: Huma Cheema, Kelly Mancey and Geoff Anderson

How has marketing evolved over the last year? What is normal in a post COVID environment.

Communicating For Impact. Tertiary Webinar Part 2 | 19 November 2020

Presenters: Chanel Hughes and Vincent Ramos

Following on from Part 1, this session focusses on achieving maximum impact with Alumni and donor communications.

Communicating For Impact. Tertiary Webinar Part 1 | 22 October 2020

Presenters: Chanel Hughes and Vincent Ramos

Alumni and donor communications comprise a distinct subset within your Marketing and Communications portfolio that has its own unique psychology and formula. How can you harness this to create the most compelling messaging—in terms of both tone and content—to drive deeper and richer engagement? How often and through what channels should you communicate? And what should you track and measure to continually assess and improve your effectiveness?

We Are All Digital Experts. Or Are We? Tertiary Webinar | 21 August 2020

Presenters: Jayden Worts and Fred Lee 

As University Advancement teams world-wide fast tracked online it feels like everyone is a digital engagement expert. For years the profession has been trying to figure out the best way to use social media and active communication to engage alumni and donors. So, now with this new way of digital working as different regions move in and out of restrictions, it is time to ask – are we really doing it?

Marketing & Communications SIG Marketing Strategy In A Post COVID World | 30 July 2020

Presenter: Suzanne Oxford

In this SIG members share, learn and exchange ideas around what new strategies they have put into place during COVID-19; what has worked and what needs tweaking. Have YOU implemented new concepts or initiatives across social media, tours or Open Days and what will your marketing strategy look like moving forward?

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