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Hi Michelle,
We also use Instagram to engage our younger alumni. It’s also a lot easier to encourage Year 12s to add us on Instagram rather than Facebook upon leaving. The content is mainly the same as Facebook but gets seen by a younger audience. We usually post 3-4 times a week. It also presents opportunities for reels, stories and direct engagement through polls. We’re also more likely to get Instagram DMs from younger alum rather than emails. Happy to talk to you about it further if you wish :) Check us out! @oldandreansassociation
All the best,
Richard
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