Forum Replies Created
-
AuthorPosts
-
Bronwyn NeesonForum Participant
Hi Robbie, I can’t recommend Two Heads Marketing enough – Elissa and Tamika have worked alongside us on all of our marketing needs including digital and recently worked with us to launch our new ELTHAM College website with web developer Digistorm. They bring both strategic and technical knowledge and skills.
Bron, Head of Marketing and Engagement at ELTHAM College
- This reply was modified 2 hours, 44 minutes ago by Bronwyn Neeson.
- This reply was modified 2 hours, 44 minutes ago by Bronwyn Neeson.
Bronwyn NeesonForum ParticipantWe use mailchimp and campaign monitor depending on needs and audiences.
Bronwyn NeesonForum ParticipantHi Mandy, at ELTHAM College we have moved totally away from advdertising in hard and digital format directories. It is hard to gauge which is/are the most effective and preferred by parents, alongside whether they actually influence the school choice and decision making. I find they are not sophisticated enough either with provision of evidence and information to justify return on investment and they just offer a stock standard package approach, which is very dated in today’s advdertising landscape. Paid social media spend and investment in our own channels such as website, facebook and instagram is much more effective. We do still have outdoor advertising in our mix if/when appropriate, such as recently we used promiment billboards for our Open Day.
Bronwyn NeesonForum ParticipantI can highly recommend:
PSW who work with Puma for school sports apparel including uniform – https://www.psw.com.au/pub/media/PUMA-PSW%20-%20Sports%20Apparel%20Catalogue.pdf
John Papas | Head of New Business
(03) 9768 0301 | 0401 781 123
1, 46-54 Letcon Drive
Bangholme VIC 3175Bronwyn NeesonForum ParticipantI also agree it is mis-allocated to the Marketing Team. Our Senior and Junior School Administrators/EA’s manage this task respectively for their areas of the College.
Bronwyn NeesonForum ParticipantHi Ra, you might want to check this report out – https://www.philanthropy.org.au/about-us/publications/giving-trends-and-opportunities-report-2022/
Bronwyn NeesonForum ParticipantHi Lucinda, we were founded in 1974 and currently have just under 700 students from Early Learning to Year 12. Our archivist works one day a week and nominally sits under myself as Head of Marketing and Engagement. Currently she manages hard copy archiving and supports us to find photos for Reunions and is bringing together a timeline for our 50th Anniversary next year.
Bronwyn NeesonForum ParticipantHi Amanda, feel free to email me at bneeson@elthamcollege.vic.edu.au and I’ll add you to the next catch up
Bronwyn NeesonForum ParticipantSteven, do you think the person could work remotely with us?
Thanks Michelle, Nicole and Ashley, please email me at bneeson@elthamcollege.vic.edu.au and I’ll organise the Admissions chat for us all to share knowledge.
Bronwyn NeesonForum ParticipantHi Steven, thanks for your reply, I am looking for someone in VIC.
-
AuthorPosts