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Hi,
We send weekly newsletters via Campaign Monitor. The open rate is the number of emails that get opened, and the click-through is how many readers click the link to open the newsletter.
The Primary School Newsletter is sent to Parents and Staff, whereas the Senior School Newsletter is sent to Students, Parents and Staff. Our rates, on average for this Term so far, are:
Primary School – Open Rate: 64%, Click Rate:12%
Senior School – Open Rate: 62%. Click Rate: 6%
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