Webinar – A Deep Dive into Deepfakes

The steady integration of AI in marketing is inevitable and brings with it great potential. However, we must be aware of and prepared for the challenges it brings.

Enter deepfakes. This session will unpack this synthetic media, exploring frequently used tools as well as the opportunities and risks that face school marcom departments. Schools need to be ready for when, not if, a deepfake crisis hits and the associated communication, reputation and safety concerns.

Event Details

Date: Tuesday 6 August 2024

Time:  1.00 – 2.00 pm AEST. Please check your local time

Venue: Online (via Zoom)

Cost:  Free for members, $ 35 (+gst) for non-members. Members must be logged in.

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Presenters

With a career built in the not-for-profit sector, Charlie loves to combine strategy with creativity to tackle any client challenge. As an Account Director, Charlie has supported individual schools, associations and conferences of schools across Australia to achieve their strategic goals. Host of imageseven’s podcast, SMC – School Marketing and Communications, Charlie ensures his finger is on the pulse of school marketing trends.

Charlie is also the People and Culture lead for imageseven, overseeing recruitment, career progression and development across the firm to ensure that imageseven recruits and retains the finest school marketing and communications professionals.

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Harrison lives and breathes all things digital marketing. Execution and reporting is his speciality, where he thrives on distilling strategy down to actionable insights.

Harrison currently leads imageseven’s digital offerings, and prior to this, has supported small business owners across various industries with their digital marketing needs.

As imageseven’s AI Portfolio Leader, he ensures the firm, and clients, stay abreast of all developments in the AI space.