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Hi, we trialed this a year or so ago. Found it very expensive, and it suits an industry with a lifecycle of short periods. For example, a parent might enrol ($200 app fee) but then not ‘purchase” and confirm enrolment for another 5 to 6 years. Hubspot is perfect for e-commerce, not so much schools.
Hi Alexandra,
– We have our dates ready by early October for the following year
– I (the graphic designer) lay out the artwork based on what the admins provide
– the admins around the school (Junior and Secondary) are very good at project managing the staff and getting content to me by the time frame
– We have the printer send us a digital proof
– The printer is a specialist at binding, as a result they are very affordable.
– The Junior school uses a wellbeing company who produce the diary, then I lay out the first 20 pages and have ready for print.Feel free to get in touch if you want any details.
Hi there, sorry for the delay in getting back to you.
We use our custom wordpress site, which admins around the school collate and our comms manager checks before being sent out. We send out the email via Mailchimp which gives great analytics on how many open, what time and what users are clicking on.
We back that up with google analytics to advise on data trends and also online software called hotjar which tracks users movements on the page in desktop, mobile and tablet formats.
All in all, it’s been very successful and once developed, at almost zero cost going from month to month.
Let me know if anyone is after more information.
Cheers
Ross
