Marketing & Communications

The Marketing and Communications course outlines the basic principles underpinning contemporary practice and standards in Marketing and Communications within the education sector.

The Marketing and Communications course will equip you with practical skills for you to advance your career in Marketing and Communications and is suitable for beginner to intermediate-level practitioners within the field.

Once registered you’ll be given a login for our myLearning online training site.

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Course Outline

At the end of this course you will be able to:

  • Discuss the role of marketing in a school and what it means to be market-driven
  • Discuss core marketing concepts as they relate to education
  • Explain the importance of developing a strategic school-wide marketing program/plan
  • Identify and implement essential elements of a strategic marketing plan
  • Recognise the importance of internal marketing and discuss strategies to align, educate and motivate staff
  • Develop a media management plan for your school (includes media policy, media monitoring, crisis management, handling interviews)
  • Discuss and implement effective social media marketing strategies
  • Discuss brand management within an educational setting (eg style guides)


Pre course online work

(approx 15 hours work)

  • Independent online learning – approximately 15 hours
  • Residential program – Two-day face-to-face program


Additional Information

Registration Fee

Educate Plus Members (all membership types)

$ 636.36 + $ 63.64 GST

Non-Members – No membership, thank you

$ 909.09 + $ 90.91 GST

Non-Members – Please include $300 full membership

$ 936.36 + $ 93.64 GST


This is all-inclusive and covers the course materials, resources, text book and the administration costs associated with running the courses. Note: Participants will need to cover their own airfares and accommodation (if required) to attend the residential component of these courses.

Members with any questions relating to the proposed training program are invited to contact


2018 Training Course 

10 – 11 May, 2018
9am – 5pm

Northside Training Centre
Cnr Oxley & Pole Lane
Crows Nest, Sydney
NSW 2065

You are are expected to complete and submit your pre-course online work prior to attending the training program in Sydney.

Please download the course outline for more details on the training program. 

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