The Marketing and Communications course outlines the basic principles underpinning contemporary practice and standards in Marketing and Communications within the education sector.

The course will equip you with practical skills for you to advance your career in Marketing and Communications and is suitable for beginner to intermediate-level practitioners within the field.

Once registered you’ll be given a login for our moodle online training site.

Please email with any questions


At the end of this course you will be able to:

  • Discuss the role of marketing in a school and what it means to be market-driven
  • Understand core marketing concepts as they relate to education
  • Explain the importance of developing a school-wide marketing program/plan
  • Develop and implement essential elements of a marketing plan in line with your school’s strategic plan
  • Recognise the importance of internal marketing and discuss strategies to align, educate and motivate staff
  • Reputation and crisis management, develop a crisis proof policy and playbook
  • Discuss and implement effective social media marketing strategies
  • Discuss brand management within an educational setting (eg style guides) the importance of brand ownership
  • Learn how to cut-through thousands of competitors all vying for the same share of voice in an already small and crowded marketplace? Current Marketing strategies and the latest trends, remarketing
  • Develop an integrated marketing strategy
  • Video marketing


  • Independent online learning – approximately 20 hours and 12 hours of face-to-face
  • You are expected to complete a series of assessment questions/activities based on your
    reading as part of your pre-course work

You are expected to complete your pre-course work and submit the tasks/assessments and watch all the videos via moodle. You will be provided with an online Educate Plus training resource which includes links to examples, videos and training sites.

Alexander Manton
Founder/Creative Director, The SchoolHouse Agency, Singapore
Alex Faulkner
Strategy Director, Blueboat, VIC
Grant Birse
Head of Community Engagement, Redlands, NSW
Jeremy Baird
Managing Director, Blueboat, VIC
Sue Ellson
International LinkedIn Specialist, Social Media Consultant, VIC
Suzanne Oxford
Founding Partner/Copy Director, New Word Order, QLD 


  • Educate Plus Members (all membership types) $1000 (exclusive of GST)
  • Non-Members $1200 (exclusive of GST)

This is all-inclusive and covers the course materials, resources and administration costs associated with running the training, morning tea, lunch and afternoon tea.

For further information and any other queries, please contact our Events & Training Manager at 







I just wanted to say a huge THANK YOU for the fantastic Practitioner course you have delivered this past week. I loved every minute of the presentations every day, and learned so much that my head is still spinning with information and ideas

Nicole Steyn, Haileybury 2020



DATES: Thursday 1 September and Friday 2 September

VENUE: George Hicks Building, International House, The University of Melbourne, 241 Royal Parade Parkville

FORMAT: Each session will be 1.5 hours (incl Q&A) with 4 sessions per day with breaks for morning tea, lunch and afternoon tea