Educate Plus

ADVANCEMENT ACADEMY – Asia

Join us for the next Academy Training!

As a result of the highly successful inaugural Professional Development training held in Bangkok in 2025, we are thrilled to announce that registration for the 2026 Advancement Academy in Hong Kong is now open!

Designed specifically for Advancement professionals in International Schools across Asia, the Advancement Academy provides a deep dive into one of five concurrent programs:

• Admissions (2-Day)
• Alumni & Community Engagement (2-Day)
• Fundraising (2-Day)
• Marketing & Communications (2-Day)
• Leadership (1-Day)

The 2-Day Programs, for beginner to intermediate practitioners, combine practical learning, peer discussion and real-world application, with the 1-Day Leadership Program tailored specifically for leaders and managers seeking to strengthen strategy, capability and organisational impact.

Through expert-led sessions, practical case studies, peer learning and collaborative discussion, delegates will gain fresh insights, challenge established approaches and develop practical strategies they can immediately implement within their own organisations. Whether enhancing existing initiatives or developing new ones, participants will leave with greater confidence, clarity and professional capability.

Some of the most valuable breakthroughs occur when we step away from the daily demands of our roles and make time to think differently. We invite you to join us at the 2026 Advancement Academy, to learn from peers across the region and explore what is possible for the future of Advancement.

Date: Thursday 15 – Friday 16 October, 2026
Time: 8.00am-5.00pm (+ Networking Event)

  • 8.00am-8.30am: Registration
  • 8.30am-5.00pm: Academy Sessions
  • 5.00pm-6.00pm: Networking Event (Thursday Evening)

Venue: The Kellett School, Hong Kong

Five Deep-Dive Advancement Course Options – Held Concurrently:

> Admissions (2-Day)
> Alumni & Community Engagement (2-Day)
> Fundraising (2-Day)
> Marketing & Communications (2-Day)
> Leadership (1-Day)

Member:

  • 2-Day Programs (Early Bird Price): AUD $830 / (Approx. USD 595)
  • 1-Day Program (Early Bird Price): AUD $650 / (Approx. USD $465)
  • 2-Day Programs (Standard Price): AUD $900 / (Approx. USD $650)
  • 1-Day Program (Standard Price): AUD $690 / (Approx. USD $495)

Non-Member:

  • 2-Day Programs (Early Bird Price): AUD $1,020 / (Approx. USD $720)
  • 1-Day Program (Early Bird Price): AUD $860 / (Approx. USD $615)
  • 2-Day Programs (Standard Price): AUD $1,100 / (Approx. USD $800)
  • 1-Day Program (Standard Price): AUD $900 / (Approx. USD $650)

Early Bird Pricing will close on 5pm AEST, Friday 31 July 2026

The benefits of attending extend far beyond the Program itself:

> Build a trusted regional network
> Gain perspectives from institutions facing similar challenges
> Discover what others are doing differently
> Create space for strategic thinking
> Increase your confidence and professional credibility

The 2-Day Admissions Program is designed for Admissions and Enrolments professionals who want to move beyond day-to-day operations and take a more strategic approach to attracting, converting and retaining prospective families.

Across two immersive days, participants will explore the structures, processes and experiences that underpin successful Admissions programs, while gaining practical tools to strengthen performance and improve family engagement at every stage of the journey.

Through a blend of expert-led learning, peer discussion and hands-on project work, Delegates will leave with fresh ideas, greater confidence and actionable strategies they can immediately apply within their own institutions. Just as importantly, they will build valuable connections with fellow Admissions professionals facing similar challenges and opportunities across the region.

Modules include:
• Foundations: Structures, Resourcing & Roles
• Designing a Whole Family Experience from First Enquiry to Enrolment
• Balancing Enrolment Targets with Selectivity
• Admissions & Brand Alignment
• Difficult Conversations with Potential Families
• Admissions Data Collation & Reporting
• Understanding Your Competitors (and Why Families Choose Them)
• Project Lab for Admissions Professionals

Whether you’re new to the field or looking to level up, this training is your blueprint for achieving meaningful results.

To View the 2026 Admissions Program, CLICK HERE

Strong institutions are built on strong relationships. The Alumni & Community Program is designed for professionals responsible for creating meaningful engagement across Alumni, parents and the wider community.

Over two days, Delegates will explore how to build lasting connections, strengthen institutional identity and develop programs that create genuine value for stakeholders while supporting broader organisational goals.

Combining strategic thinking with practical application, the program provides participants with proven approaches to engagement, communication and community-building in an increasingly mobile and connected world. Whether you are establishing a new program or looking to elevate an existing one, you will leave with new ideas, practical frameworks and a network of peers to support your ongoing success.

Modules include:
• Building Momentum: Shaping an Alumni & Community Program that Works
• Segmentation & Strategies
• Building, Refreshing & Strengthening Alumni Identity
• Engaging a Highly Mobile Community
• Designing Alumni Activities & Events that Work
• Managing Parent Communities
• The Wider Community: Corporate Partners
• Project Lab for Alumni & Community Professionals

Whether you’re new to the role or looking to elevate your impact, this Program will help you turn everyday interactions into lifelong engagement.

To View the 2026 Alumni & Community Program, CLICK HERE

Fundraising can feel complex, particularly for institutions seeking to build a culture of philanthropy while balancing competing priorities and limited resources. The 2-Day Fundraising Program provides a practical, step-by-step exploration of what successful educational Fundraising looks like, helping participants understand the foundations required to develop sustainable and impactful programs.

Across two highly interactive days, Delegates will gain insight into strategy development, donor engagement, stewardship and cultural considerations, while learning from real-world examples and case studies. Participants will leave with a clearer roadmap for growing support within their institution, along with practical ideas they can confidently implement regardless of where they are on their Fundraising journey.

Modules include:
• Are We Ready for Fundraising?
• Purpose, Vision & Case for Support
• How to Develop an Effective Fundraising Strategy & Impact Framework
• Starting Small: Annual Giving in Schools Without a Giving Culture
• Fundraising in Different Cultural Contexts
• Donor Relations & Stewardship
• Case Studies Deep Dive
• Fundraising Action Lab: A Q&A & Planning Session

If you’re ready to elevate your institution’s Fundraising potential, this is your roadmap.

To view the 2026 Fundraising Program, CLICK HERE

The 2-Day Marketing & Communications Program is designed for professionals who want to strengthen their ability to tell compelling stories, build trusted brands and engage increasingly diverse audiences.

In a rapidly changing communications landscape, participants will explore both the strategic and practical skills required to create meaningful connections with prospective families, current communities and key stakeholders.

From digital Marketing and AI tools to reputation management and social media strategy, this two-day program equips Delegates with contemporary approaches they can immediately apply within their institutions. Alongside expert-led learning, participants will benefit from shared experiences, collaborative discussions and practical project work designed to accelerate both confidence and capability.

Modules include:
• Customer Journey Mapping
• Digital Marketing
• Using AI Tools for Everyday School Marketing
• Effective Communications Writing
• Marketing to a Diverse Audience
• Reputation & Crisis Management
• Advanced Social Media Marketing
• Marketing & Communications Project Lab

Whether you’re new to marketing or seeking to sharpen your skills, this Program offers expert insights and actionable strategies to elevate your institution’s profile and impact.

To view the 2026 Marketing & Communications Program, CLICK HERE

This intensive 1-Day Leadership Program explores the leadership capabilities required to drive sustainable Advancement outcomes while navigating increasingly complex institutional environments.

Participants will examine how to build integrated Advancement functions, develop team capability and create strategies that connect organisational priorities with measurable outcomes. Through practical discussion, peer learning and a dedicated project lab, Delegates will leave with fresh perspectives, actionable ideas and a clearer pathway for leading their Advancement programs into the future.

Modules include:
• Building an Integrated Advancement Team
• Building Capability & Capacity
• Creating Your Advancement Strategy
• Leadership Project Lab

To view the 2026 Leadership Program, CLICK HERE

The following hotels are located close to The Kellett School, should you wish to stay nearby:

– Dorsett Kai Tak, Hong Kong – 1.6km to The Kellet School – https://www.dorsetthotels.com/dorsett-kai-tak/

– IW Hotel – 1.7km to The Kellet School – https://iwhotels.hk/en/

– Hotel COZi ‧ Harbour View – 2.3km to The Kellet School – https://www.hotelcozi.com/harbourview

We thank our Strategic Partners