Alumni, Community Relations & Events



Following feedback from participants, this course has been changed to a blended program with online component swell as a residential component. This course outlines the basic principles underpinning contemporary practice and standards in alumni engagement. The course is particularly relevant for people working in Alumni and Development roles. The training program will equip you with practical skills for you to advance your career in Alumni Relations and Community Relations. This course is suitable for beginner to intermediate-level practitioners within the field.


By the end of this course you will be able to:

  • Discuss the importance of engaging students and young alumni with programs to encourage greater future alumni engagement
  • Outline the importance of segmentation, strategies and engagement
  • Identify strategies and structures to ensure and encourage alumni engagement
  • Develop publications and communications with effective branding and content targeted to alumni
  • Identify the potential benefits and drawbacks of the different communication methods
  • Recognise the importance of accurate and up-to-date alumni database systems
  • Outline the advantages and disadvantages of the basic data management systems and software
  • Identify and develop an effective approach to planning and delivering alumni events (eg career services, clubs, chapters and affinity groups) including harnessing the support of alumni
  • Identify the best practice approach to fundraising from alumni
  • Identify the potential legal and privacy issues surrounding the governance of alumni association
  • Outline and discuss the most effective and efficient governance structures to ensure alumni associations are aligned and working with institutional management and governance
  • Recognise crisis situations in a school context
  • Design effective management plans to overcome the crisis
  • Plan and organise events such as fetes, fairs and admissions events that enhance the profile of the school in the community
  • Plan and organise events to celebrate important school milestones
  • Identify and implement effective marketing strategies for school and community events
  • Identify and discuss various risks management strategies related to school and community events
  • Implement strategies to collaborate with parents and volunteers
  • Develop effective strategies for international engagement and Asian relations


The online learning component consists of assigned readings and assessment questions for you to attempt based on your reading. You can expect to spend up to 15hr to complete this online learning component.

Note: This course provides approx. 40 hrs credit points to CFRE

Residential Component 1 day only (friday 11 May)


Registration Fee:

Educate Plus Members (all membership types)

$ 636.36 + $ 63.64 GST

Non-Members – No membership, thank you

$ 909.09 + $ 90.91 GST

Non-Members – Please include $300 full membership

$ 936.36 + $ 93.64 GST


This is all-inclusive and covers the course materials, resources and the administration costs associated with running the courses.Members with any questions relating to the proposed training program are invited to contact our Training Manager, Mariya Mustan


Please download the 2017 Course Outline for more details on the training program. 


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