Marketing and Advertising Manager
St Michael’s Grammar School
St Kilda, VIC
Posted on: 14 August 2025
Closing date: 17 August, 2025
Join Our Creative Team!
Location: St Michael’s Grammar School, St Kilda Status: Ongoing | Load: Full-time | Leave: 5 weeks annual leave
About Us
St Michael’s Grammar School is a leading co-educational K-12 independent school located in the thriving arts and culture hub of St Kilda. We are seeking a Marketing and Communications Manager who will work closely with the Director of Marketing and Communications to drive forward our marketing and communications strategy, bringing strong digital marketing expertise, copywriting and relationship-building skills to the Marketing and Communications team.
In an agile team of three, you will play a key role within an integrated marketing and communications function in a large and complex not-for-profit organisation. This role is an excellent opportunity for a marketing and communications professional with at least five years’ experience and a strong mix of communications and marketing skills to step into a leadership position and own a range of complex projects.
Known for our holistic approach to education, creative and academic excellence, commitment to social progress and inclusion, and innovative programs and initiatives, St Michael’s celebrates our 130th year in 2025 and we are progressing a range of innovations to campus facilities and academic and pastoral offerings. It is an exciting time to join the Marketing and Communications team.
The Role
The Marketing and Communications Manager is a full-time role within the Marketing and Communications Team, reporting to the Director of Marketing and Communications.
A degree-qualified, creative and personable individual pursuing a career in Marketing, Communications and Public Relations would thrive in this role whereby learning and development will occur daily through the variety of projects delegated and the dynamic relationships shared between the Marketing and Communications team and the broader St Michael’s community.
Key Responsibilities:
- Digital Marketing Leadership: Implement, measure and report on event and recruitment campaigns, leveraging paid and owned content across Meta, Google, Programmatic Display Advertising and other channels.
- Customer Relationship Management System (CRM) Leadership: Leverage our new CRM to enhance the prospective family experience and drive efficiencies in advertising and digital marketing.
- Strategy Support: Collaborate with the Director to implement and support the overall Marketing and Communications Strategy.
- Photography and Videography: Guide and work closely with the Marketing and Communications Officer to capture and assist with photo and video shoots, including smartphone photography for social media.
- Content Creation and Management: With the practical support of the Marketing and Communications Officer, develop engaging content for the school’s official social media channels, manage website updates, and produce blogs and other informational materials.
- Publication Management: Work closely with external creative and publication management suppliers to deliver excellent publications, including the annual yearbook, bi-annual magazine and prospectus materials.
- Event Management: Help to promote, organise and manage events such as Open Days, community gatherings, and school visits to generate engagement.
- Advertising Management: Manage paid advertising placements across print, display and programmatic.
- Cross-Department Support: Provide marketing and communication advice and tactical support to other departments as required, and promote brand adherence across the School community.
- School Involvement: Actively participate in school life by attending key events and initiatives.
- Child Safety Compliance: Adhere to the School’s Child Safety Policy and undertake training to ensure compliance.
Selection Criteria
- Bachelor’s degree minimum, majoring in communications, public relations or marketing, with, at minimum, an elective stream of study in marketing, communications or public relations.
- Past success delivering multi-channel marketing campaigns to drive event registration and/or website enquiry submissions.
- Excellent professional writing and copywriting skills.
- Past success growing reach and engagement on official social media channels.
- Proven ability to manage the production of publications and other print/digital materials for commercial/recruitment purposes.
- A proven track record of representing organisations in a professional and ethical manner.
Why Join St Michael’s?
- A stimulating and supportive work environment.
- Access to exceptional resources and facilities.
- A vibrant Staff Association focused on wellbeing and collegiality.
- Culture of innovation, growth and celebrating success.
- Generous professional development and coaching opportunities.
- On-site café and sporting complex.
- Employee Assistance Program and staff benefits.
Applications close: 10am, 17 August 2025
- One-page cover letter outlining your motivation to join the Marketing and Communications Team at St Michael’s Grammar School, your relevant studies and previous work experience.
- One-page response to the Selection Criteria using the STAR method and provide at least two writing samples (links or attachments).
- Max. 4 page CV
We’re reviewing applications as they come in—so don’t wait! This role may be filled before the closing date.
For a confidential chat, contact Ms Nadine Moustafa on 03 8530 3341. Learn more: www.stmichaels.vic.edu.au
Child Safety Commitment
St Michael’s Grammar School is deeply committed to child safety. All staff must uphold our Child Safety Policy and Code of Conduct, and complete regular training. We expect all team members to be positive role models and ensure the wellbeing of children and young people in our care.
