I realise this is a very old thread, but in case anyone else is interested in ROI data, there is some very helpful research available from the UK, albeit with the caveat that this comes from overseas.
You can either pay 25 pounds for the 2018 report or see the 2016 report for free. I recommend looking at the latter if you are after a quick guide, as the patterns are unlikely to have shifted dramatically.
Hi Dawn – did you get your policy finalised? I’ve just drafted three, not yet reviewed by our Governors:
– Fundraising and Donations Policy
– Gift Acceptance Policy
– Naming Rights Policy.
I split them out so that each one would remain a manageable length, on the basis that long policies don’t get read or remembered, so aren’t going to be followed!
I would be open to sharing these and interested in seeing examples from other schools.
Best wishes, Paul