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In the past, we’ve done Keepcups, indoor plants, custom cookies, and Anniversary-branded gift packs with glassware.
We’ve also recently made branded downballs for an Open Day gift back for upper Primary. That seemed to go down pretty well. It also helps to have a College-branded official downball for our Termly staff downball tournament. I’m not saying that was the actual reason we did it though :)
Similar to Simone, we’ve used Mailchimp for about 5 years now. Our newsletter is the body of the email, and our open rate hovers around 62%, with a wide audience including current and previous community members. It’s fortnightly, we break down top dates and key info without the need to click, and our click rate across our feature pieces and Principal Op Eds that link to our website average around 10-15% unique clicks, depending on the article. We also try to content stack everything, so we look at the larger picture of how a story is tracking across multiple platforms and whether we need to adjust our overall strategy. Hope that helps.
Hi Danielle,
We recently upgraded from a 6D MkII to a Sony A7IV for a main photo camera and a Sony A7SIII rig for our video work. Lens packages include 24-105/f4 for run and gun general video, 16-35/f2.8 for interiors and facility shots, and a 70-200/f2.8 as our main event lens.
The idea was that the Sony A7IV would be our b-camera on significant interview shoots.
For $5k, I could recommend the A7IV with a 24-105/f4 (we’ve always found that extra range handy in a pinch) as a great hybrid photo/video package.
Hope that helps.
