Home › Forums › Members › PART 1: Marketing Series – by Mara Roberts "Reaching Local Families Through Social Media" › Reply To: PART 1: Marketing Series – by Mara Roberts "Reaching Local Families Through Social Media"
Dear Mara great article!
Thanks for sharing your insights. The Custom Audience feature is fabulous and Facebook are just rolling out retargeting to people who have interacted with a post as well. They were also talking about being able to retarget to people on Instagram via the Facebook Ads module. This is really exciting!! I think you will find that most school marketers say that when they survey parents about how did they find out about the school it is via friends and family. This is why Social Media…. especially Facebook is great…. I describe this as a place for word of mouth amplification.
At Santa Maria we are using Content Marketing to drive enrolments and this is proving to be extremely successful. It has taken a while to get into place but now we are nearly in full swing. We have created the change…. especially with the way we do our newsletter – check our blogs at http://www.santamaria.wa.edu.au
and our Santa Maria College Facebook Page.
Facebook Page engagement has been 46%, 68%, 68% – benchmark is 2.5% – reach around 20,000 per week. This will increase when we start doing some FB ads.
PS. Just in case anyone is not familiar with a pixel this is a piece of coding that is placed on your website to track who visits each page. If you are not great with the back end of your website your web developer can set this up for you.