Home › Forums › Members › PART 1: Marketing Series – by Mara Roberts "Reaching Local Families Through Social Media" › Reply To: PART 1: Marketing Series – by Mara Roberts "Reaching Local Families Through Social Media"
11/08/2017 at 12:23
#7449
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Sure Abigail. Facebook has a feature where you can upload the email addresses of your most loyal customers and it then takes the profiles of your list and builds a new ‘lookalike’ audience based on the demographics and behaviours of your current list. It’s a way to target a new potential audience that is more likely to be interested in your school because they match the profile of your current families.