Hi Mandy,
I can only speak from what I’ve experienced here however BBC has just launched a Red Shield Appeal (current students) which our BBC Marketing team has promoted on facebook and to the current parent body and we as the Alumni Office have shared with our community.
The community, foundation, alumni and marketing departments all work together on what channel and audience is more appropriate depending on what the fundraiser is. Happy to chat more if you’d like some more detail.
Regards
Kelly
