Hi Mandy, I completely agree, it seems every time you turn around there is a new printed publication for schools to advertise in and if you are not in them then it is very visible. I asked this same question at the last Educate Plus Conference during one of the workshops and I was encouraged to minimise the budget amount spent on printed advertising (WhichSchool Magazine, Schools of Excellence, Private Schools Guide etc) and focus on the digital aspect of these magazines. Depending on your budget, I would choose the least expensive ad – maybe a 1/4 page and focus your budget on the digital benefits that will boost your website ranking.
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