Hi, our weekly e-newsletter (regular high school news, no crucial info) is put together using a custom-built CMS but we use Google Analytics to measure our readership. We have a click rate (clicking through and reading the newsletter) of around 30% – most of whom are parents (our primary target), who make up around 50% of the mailing list. We’re pretty happy with this, having read previously that the industry average was around 22%.
Interestingly, we recently conducted a comms audit and parents overwhelmingly responded positively to the newsletter and the majority said that they read it either every week or regularly – which is not quite what our stats show! Whether or not they’re reading as much as they say they are, the positive sentiments and sense of connection with the school that it provokes makes it worth the effort.
