I’ve set some industry-based benchmarks using data provided by Campaign Monitor (the platform we use for our newsletter). Am always surprised how low the averages are! Melissa your 82% open rate is fantastic.
– According to the Campaign Monitor 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021.
– The industries with the highest open rates are Education, Agriculture, and Financial Services.
– The open rate for Education is 28.5%
– The average click through rate for Education is 4.4%