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Reply To: Acknowledging donor loyalty

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Tina Fleming
Forum Participant

Hello John,
In my previous role we implemented some of the following appreciation programs for loyal donors and major donors. There are also some other suggestions below that I have come across from practitioners over the years:
– Major donor round table – with opportunities to attend specific events with the principal, leadership team and foundation board etc
– Birthday flowers or cards
– Personalised school tours of new buildings, new programming (demonstrated by relevent staff) including introductions to new technologies
– Opportunities to be involved in the community not just at events – focus groups etc
– Reserved seating at major school sporting and performing arts events
– Send updates on the impact of the gift
– Handwritten messages from scholarship recipients
– Foundation Board/council to thank major donors – personal phone calls or hand written notes
– Wine tasting or similar events – networking, get message across in a relaxed way
– Students thank you video
– Thank donors by profiling them in the school social media platforms
– Be thoughtful. Listen carefully to your donors make notes. Use face to face time to get to know them better, their personal likes/dislikes, goals, family etc. genuinely make an effort to get to know them.
– Personalise correspondence as much as possible, tailor correspondence to each family. No one wants to receive the same letter as the next donor
– Attempt to resolve donor issues in a timely and thoughtful manner
– Send anniversary cards to donors 3, 5, 7 and 10 years talk about amounts given and the impact made

Hopefully there are one or two ideas of value in there. Coals to Newcastle comes to mind!

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