Home › Forums › Members › Marketing & Communications › Anyone doing Digital Annual Publications › Reply To: Anyone doing Digital Annual Publications
Margo, As a supplier, I can answer with regards to my experience and feedback from clients/schools. There is still much of work in pulling together the annual to create it in digital form, and my clients who have gone digital have returned to print, as feedback is no one looks at it. Most Alumni refer to the annual initially, then years after leaving school and at that stage have no idea where the digital version is. A few options my clients are going to 1) Doing a yearbook for each year, so the book is much smaller, and ask students to opt in to receive it, then they ‘collect the set’ through school. 2) Transferring the cost to parents (reducing the fees) so they can opt-in and only print those that are ordered, eliminating waste. And of course 3) Still producing printed annuals. Hope that helps.