Melanie Hnetka
Melanie is a seasoned communications leader with over 15 years of experience in school marketing and strategic communications. Known for her self-directed and solutions-focused approach, Melanie has successfully led high-impact initiatives in brand identity, media relations, crisis management and integrated marketing. Her expertise lies in crafting clear, consistent messaging that resonates across diverse audiences and drives measurable results.
Currently serving as Senior Manager, Communications at Canadian International School of Hong Kong, Melanie brings a strong business acumen and a passion for purposeful storytelling. At Educate+, she will share insights on the Fundamentals of Brand Identity, offering practical strategies to strengthen school brands in today’s competitive landscape.
