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Stephen Wruck
MemberHello Bec
We have a person whose primary job is the Yearbook. Her role is to 1) design the Yearbook 2) populate it with content supplied by others 3) then send to print.
She works flexible hours. At the beginning of the year it might be one day per week so she can build templates, and email the various staff whose role it is to supply the content. This email includes deadlines and instructions on word count, photo specs etcThen as the year goes along, the hours build as she fills the template with supplied content and chases people who are over due.
As publishing deadline approaches it can be 4 – 5 days per week spent filling last minute submissions, proofing etc.Stephen Wruck
MemberHello Hope
Have you found any downsides in making the change from Issuu to Heyzine?
Heyzine seems to be a fraction of the cost of ISSUUStephen Wruck
MemberHi Abbey
I understand the pain. I have various Microsoft IDs for different parts of my life and find that on a mobile device, it can be VERY hard to log into the correct SharePoint account. (Oddly, Microsoft has recently started to try to log me onto school accounts that I have never deliberately tried to log in with. Sigh!!)I have tried various workarounds:
– We have used ISSUU to host Awards Night programs etc, with a QR code link. This works well, but lately the features on cheaper plans have been reducing, so pricing starts to become a problem.
– I have used a shared dropbox folder to share files.For our parent comms we use Schoolbox and the Digistom app that allows for a mobile version. Schoolbox can nativelu host PDF docs (like a letter from the Principal) so we don’t have that speciic issue.
Stephen Wruck
MemberWe have found that social media is the category that most people are concerned about, so we will ask people to opt in / out for social media.
We have a category for ‘internal’ use: newsletter, yearbook, official school photos, assemblies, ID, school recordsFor public use such as website and advertising, we will have dedicated photoshoots and seek prior permission for each student involved in the shoot.
Stephen Wruck
MemberWe looked at Meltwater. It seemed to be the gold standard with many features, and that comes at a cost. Our online mentions are quite small, and so we figured we wouldn’t use many of the features and found it hard to justify the cost
We have been using ‘Mention’. It has been resonably good at keeping track of comments and messages across socials – and easy to use to respond
We are trialling ‘Brand 24’ as a ‘lite’ version of Meltwater. It picks up socials, news, web etc. I find that ‘Google Alerts’ will pick up web / news mentions faster. (It is simple to manually mentions into BRand 24 that it misses.)
Brand 24 also has an AI analysis function. It is useful, but you need to curate what it says. I suspect that if we had a greater volume of mentions, then the AI would be more useful.
You can tag mentions if you want to categorise them. So far, it is being useful.23 October 2025 at 12:43:30 in reply to: Term for Collective Enrolments/Marketing/Comms/Alumni #44935Stephen Wruck
MemberThe question that never goes away.
Nothing seems to be succinct and self-explanatory. We have avoided terms like ‘Advancement’ because it inevitably needs explanation. We have a single team that covers all those areas and have called it ‘Marketing and Enrolments.’
It works for usStephen Wruck
MemberWE have experimented with monday.com.
It works well when you have someone wth the time and skill to set it up.
In theory, it should work well.
Our biggest problem is people not being organised enough to give realistic timelines – and the last minute ‘urgent’ requests still take priorityStephen Wruck
MemberHi Nick
Are you looking for something that handles student photo permissions too, or just photo recognition?Stephen Wruck
MemberOur Main Reception desk is staffed from 8am – 5pm term time and ‘office hours’ 8am – 4pm during the holidays
The 5pm finish during term time is because we have many late finishing after school activities on site and a bus fleet that is dropping students home.Stephen Wruck
MemberHello Amandi
I think you have described a universal problem. We don’t have a solution along the lines you have suggested. We have a ‘naughty list’ that we give to the managers of the staff who aren’t forthcoming wth content and it is their job to follow up.
That seems to work for us
RegardsStephen Wruck
MemberWe produce the Yearbook inhouse and produce enough for every student and staff member.
The person who does the work, works a day or 2 per week in Term 1 & 2 to set up templates and follow up everyone who is expected to contribute. They work 3 days – full time in Term 3 / Term 4 to complete the magazine, and print in time to be sent home by the end of the yearStephen Wruck
MemberHopefully this is redundant with Google removing reviews from schools, but we have used a service called ‘Removify’
They have successfully argued the case with Google on our behalf to remove negative reviewsStephen Wruck
MemberWe create a fortnightly newsletter. Its purpose is to showcase events and other interesting things from our community.
It is well read – especially by students who are looking for photos of their friends.
It is also a marketing piece for future families to get a feel for the life of the schoolTHis is very different to the news / notifications / reminders that we post on Schoolbox
Stephen Wruck
MemberThere will be lots of variation in this. For us it is:
– No alcohol on campus
– no alcohol at events where students are
– alcohol is ok for off site events with parents / staff where students aren’t involved.Stephen Wruck
MemberWow Georgia. That’s a lot!!
We have a structure where the Marketing Team looks after ‘Marketing’ (outward facing) events and primary / high school are responsible for the events within their departments eg: Formal, presentation nights, grad dinner, internal parent events.
The primary and high schools each have a deputy who has ‘events’ in their portfolio. We get involved in the internal events sometimes to add the ‘gift wrapping’ around the outside to ensure consistent branding, or looking at it from a parent experience perspective. There is always a danger of pressure to take on more of the organisation for these events, but we are aware of that and can push back.As far as structure of our team is concerned: We are a multicampus school and are growing new greenfield campuses. At a new and growing school, we start with a comms / community liaison person and then when the campus can afford it, add a part time ‘events’ person to the team.
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