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We looked at Meltwater. It seemed to be the gold standard with many features, and that comes at a cost. Our online mentions are quite small, and so we figured we wouldn’t use many of the features and found it hard to justify the cost
We have been using ‘Mention’. It has been resonably good at keeping track of comments and messages across socials – and easy to use to respond
We are trialling ‘Brand 24’ as a ‘lite’ version of Meltwater. It picks up socials, news, web etc. I find that ‘Google Alerts’ will pick up web / news mentions faster. (It is simple to manually mentions into BRand 24 that it misses.)
Brand 24 also has an AI analysis function. It is useful, but you need to curate what it says. I suspect that if we had a greater volume of mentions, then the AI would be more useful.
You can tag mentions if you want to categorise them. So far, it is being useful.The question that never goes away.
Nothing seems to be succinct and self-explanatory. We have avoided terms like ‘Advancement’ because it inevitably needs explanation. We have a single team that covers all those areas and have called it ‘Marketing and Enrolments.’
It works for usWE have experimented with monday.com.
It works well when you have someone wth the time and skill to set it up.
In theory, it should work well.
Our biggest problem is people not being organised enough to give realistic timelines – and the last minute ‘urgent’ requests still take priorityHi Nick
Are you looking for something that handles student photo permissions too, or just photo recognition?Our Main Reception desk is staffed from 8am – 5pm term time and ‘office hours’ 8am – 4pm during the holidays
The 5pm finish during term time is because we have many late finishing after school activities on site and a bus fleet that is dropping students home.Hello Amandi
I think you have described a universal problem. We don’t have a solution along the lines you have suggested. We have a ‘naughty list’ that we give to the managers of the staff who aren’t forthcoming wth content and it is their job to follow up.
That seems to work for us
RegardsWe produce the Yearbook inhouse and produce enough for every student and staff member.
The person who does the work, works a day or 2 per week in Term 1 & 2 to set up templates and follow up everyone who is expected to contribute. They work 3 days – full time in Term 3 / Term 4 to complete the magazine, and print in time to be sent home by the end of the yearHopefully this is redundant with Google removing reviews from schools, but we have used a service called ‘Removify’
They have successfully argued the case with Google on our behalf to remove negative reviewsWe create a fortnightly newsletter. Its purpose is to showcase events and other interesting things from our community.
It is well read – especially by students who are looking for photos of their friends.
It is also a marketing piece for future families to get a feel for the life of the schoolTHis is very different to the news / notifications / reminders that we post on Schoolbox
There will be lots of variation in this. For us it is:
– No alcohol on campus
– no alcohol at events where students are
– alcohol is ok for off site events with parents / staff where students aren’t involved.Wow Georgia. That’s a lot!!
We have a structure where the Marketing Team looks after ‘Marketing’ (outward facing) events and primary / high school are responsible for the events within their departments eg: Formal, presentation nights, grad dinner, internal parent events.
The primary and high schools each have a deputy who has ‘events’ in their portfolio. We get involved in the internal events sometimes to add the ‘gift wrapping’ around the outside to ensure consistent branding, or looking at it from a parent experience perspective. There is always a danger of pressure to take on more of the organisation for these events, but we are aware of that and can push back.As far as structure of our team is concerned: We are a multicampus school and are growing new greenfield campuses. At a new and growing school, we start with a comms / community liaison person and then when the campus can afford it, add a part time ‘events’ person to the team.
@Sally Matthews
Do you use Melwater for media monitoring, or just social posting? If yes for monitoring, how do you find it?We don’t have catering capacity, so we typically arrange for a coffee cart.
Often the coffee / tea throughput is low, so we effectively pay the coffee cart based on their time on siteHI Sharon
No witness for us
Documents are signed electronicallyRegards
Stephen Wruck
King’s Christian College@Lucinda – They don’t get access to the full Schoolbox. We have set up a ‘guest access’ and a specific URL that the ‘guest’ can use to view the onboarding pages. The enrolments team sends an email at an appropriate time in advance of the commencement date that contains the link.
Once they become a ‘current family’ then the usual Schoolbox access kicks in.If you are interested in the details, our Schoolbox administrator is happy to talk you though it.
Contact me if you would like to be put in touch.
