Hi Chanelle,
If budget doesn’t stretch to a PR agency, I’d look at contacting education section editors directly – even meeting up for coffee etc.. doesn’t hurt.
I’d also look at advertising pend – how much are you spending across titles, maybe funnel it to one or two that are more impactful and then leverage off that. It is amazing how much editorial you start to get when you’re advertising with one over another.
Hope this helps,
Rebecca
