Hi there,
As the Director of Marketing & Communications, all comms come through me to a comms email inbox. I ensure they all have the right tone of voice, formatting etc. This could be a whole school email from the Principal, or a Year level or group email. However, something small like an email to one parent, I wouldn’t see it unless it was a little tricky. I handle the start-of-term comms for each year level. The Year Learning Leader sends me the important dates, and I format them.
I also do ALL comms to future students, and coordinate this with my Registrar.
I will add that our marketing team is two, including me, and then we have a registrar – we all work very closely and ensure we are on the ‘same page’ in terms of our objectives and the outcomes we want to achieve.
Hope this helps.