This is a really interesting conversation, and it’s something I’ve been grappling with as well. As a parent of young children, I’m hearing more concerns from other parents of primary-aged children about not wanting their children’s photos used on social media by schools and other organisations. I think this is an issue that we, as marketers, will increasingly face as each generation becomes more informed about the potential dangers of social media. I imagine that each year, we’ll see more parents opting out of photo permissions.
I also like the idea of, when possible, avoiding featuring students’ faces.
I’d love to hear other marketing practitioners’ thoughts on this.