Digital streaming on TV is an interesting option. In theory, it can be geographically and demographically targeted and therefore be very targetted and cost effective. However, I am skeptical about it’s accuracy. As a consumer, i live in Qld and when watching streaming TV, it is a standing joke in our family that we receive ads for local companies based in Perth and Adelaide. Is that a minor glitch, or a major issue? I have no way of knowing, so remain skeptical.
