Just as a quick update in case anyone was interested…
…I successfully made the case for including a credit card donation option on our printed donation forms, and tested this in our EOFY hardship appeal. The appeal was primarily print based, with a reminder email also sent to just under half the alumnae. The card option on the printed form has turned out to be the equal most popular way of giving alongside direct bank transfers. We have also received more gifts compared to the previous year’s EOFY appeal, though with so many other variables at play I wouldn’t want to draw any conclusions the effect the new giving option had on that.
