Hi,

We often use this example when explaining how to create a Customer Journey: Customer Journey Example

The decision making stages are separated into columns and relevant info is added to define the individual’s intent and criteria.

You can use this approach to map out the current status of your enrolment workflow, and find any pain points, before looking at improvements or refinements. The major focus is to understand the person’s thinking at each stage, as well as understanding what action items are needed to progress from one stage to the next. You can then look at your workflow and systems to make sure the onboarding process is an smooth as possible.

Hopefully this is helpful.

Cheers,
Chris