We continue to send a fortnightly email newsletter for P-12 parents/guardians. Over the last 18 months, we’ve shifted to be future-focused and action-oriented, with the Family Engagement team providing greater editorial oversight to
– collate and highlight information to help parents stay connected to their daughter’s school life over the coming fortnight/term
– collect the backward-looking content into a separate stories section so parents can dip into that when they have time to explore

Our Mailchimp stats reflect that, on average, at least one parent from each HH opens and clicks through every fortnight. We also now send an edition ahead of the start of each term to help parents prepare for the coming term; this usually has a spike in readership.

It’s 100% focused on current families, and much of the ‘read more’ content sits behind a login to our parent portal. It goes to staff, but more as an FYI.