I think some valid points are raised, and the reality is that schools should have a broad promotional mix. However, biometric data is an unfortunate part of society now. Walk into any place with CCTV, and your biometric data will be recorded. Coming at these things from a place of fear doesn’t seem like the right response to me.

It’ll be interesting to watch this further, but I know our focus will be continuing to help our students approach using digital media (which they will, regardless) well, and in turn, doing the same on our media channels.