Thanks to those of you who shared your experiences privately with me.
I promised to provide an update on how our appeal went: we still have a few late gifts coming in, but so far we have response rates for the printed direct mail letter of 0.4% from alumnae and 1.6% from parents, which are clearly modest but not unexpected given the early stage we are at. These are still up some ways on the pilot appeal last year despite the current challenging economic climate. We are also in the process of closing a bigger gift from a current family that was prompted by the appeal, which ought to take us to a total of about $50k. I will be giving a more complete update in an IDPE podcast later in the year, as a follow-up to the session I co-hosted at last month’s ‘IDPE Live’ conference.
