WA Chapter: Marketing Leadership in Education – A Panel Conversation
Marketing leadership in education is not for the faint hearted. Between constant competing priorities, limited time, tight budgets and increasing expectations from every direction, it can feel like you are always reacting rather than leading.
This panel will tackle the real challenge many education marketers face: how to stay strategic, influential and confident in a role that is constantly under pressure.
Join experienced marketing leaders, Ben Fitzpatrick, Tess Palmyre and Rachel Dalton, for an honest, practical panel discussion on what it truly takes to lead marketing in today’s education environment. From AI and automation, to reputation and risk, to proving value at the leadership table, this session will explore the issues shaping the future of our profession. This panel will be facilitated by Margo Bastow from Santa Maria College
Delegates will gain insight into how leaders prioritise what matters most, make confident decisions with limited resources, and navigate emerging expectations around trust, authenticity and representation.
You will leave with fresh ideas, practical takeaways and renewed clarity on how to lead with purpose, strengthen your influence, and create greater impact in your organisation.
If you are ready to move beyond survival mode and into confident leadership, this is a conversation you will want to be part of. Register now.
Key Take Aways
How to lead strategically, even when everything feels urgent
Learn practical ways to prioritise, stay focused, and avoid being stuck in constant reactive mode.
How to use AI and automation to genuinely improve marketing performance
Cut through the hype and discover where AI is actually delivering value in education marketing right now.
How to strengthen your influence and credibility at the leadership table
Gain insights into how marketing leaders demonstrate value, shape decisions, and build trust across their organisation.
Event Details
Date: Tuesday 31 March 2026
Time: 7:15 – 8:30am
Venue: The Mark, State Building, Cnr St George’s Terrace & Barrack Street, Perth WA 6000
Parking: City of Perth Parking at Council House – 27 St George’s Terrace
Cost: $60.00 (+gst) for Members. $100.00 (+gst) for Non-Members
