SA/NT Chapter: Understanding Today’s Families to Future-Proof Your School
Australia’s education landscape is shifting. Families are making enrolment decisions earlier, their expectations are evolving, and loyalty can no longer be assumed. This professional development day equips advancement professionals with the research, strategies and tools to respond.
Session 1 | 3.00pm draws on McCrindle’s nationally recognised social research to unpack what’s really driving enrolment trends — why families choose, stay, and leave. You’ll explore the enrolment journey through a data lens, identifying the friction points that erode loyalty and the levers schools can actually control.
Session 2 | 4.30pm moves from insight to action. Learn how to translate data-led research into a differentiated brand strategy that cuts through a crowded market — building clarity, consistency and community advocates who amplify your school’s story.
Together, these sessions offer a rare combination: rigorous social research findings paired with practical marketing and engagement strategy — designed specifically for the realities of school advancement today
Key Take Aways:
- Loyalty isn’t a given anymore – Families have more choices and higher expectations – knowing where and why you’re losing them changes everything.
- Research beats guesswork – The institutions winning on enrolments are making decisions backed by data, not instinct.
- Your community is your best marketing – A clear point of difference, consistently lived out, turns families into advocates
Event Details:
Date: Wednesday 15 July 2026
Time: 2:30 – 6:00pm
2:30pm – Tour of recently completed Emily Centre
3:00pm – Session 1
4:00pm – Afternoon Tea
4:30pm – Session 2
6:15pm – optional Dinner with Committee and fellow Members
Cost: Free for Members – Non-Members $75 +GST
Venue: St Peters Girls’ School Stonyfell Road Stoneyfell SA 5066
Parking: Onsite off Stonyfell Road
Afternoon Tea will be available between the two sessions, and for those wishing to continue the conversation, let us know if you are interested in joining fellow members for dinner at Feathers from 6.15pm (Please note that dinner is at your own expense)
We would like to thank our Sponsors for supporting this event
