Webinar: How Schools Win or Lose Prospective Families – Building trust through storytelling in the inquiry journey

Most schools focus on generating inquiries and managing them efficiently. But from a family’s perspective, the inquiry is much more than a process—it’s where they begin deciding what they believe about your school.

Every interaction, story, and experience either strengthens or weakens their confidence to choose you. 

In this webinar, participants will explore the Five Signals of Trust, a practical framework that identifies the five beliefs families need to develop before they can confidently enrol.

They’ll leave with a new perspective on the role of storytelling in the inquiry experience and practical ideas for how Marketing and Admissions can work together to intentionally build trust throughout the enrolment journey.

Event Details:

Date: Wednesday 9 September 2026

Time: 1:00 – 2:00pm AEST (Please check your local time)

Venue: Online via Zoom

Cost: Members Free – Non Members $75 (+GST)