Webinar: Why purpose-led schools will thrive in 2026: Building brand, philanthropy and community loyalty (despite AI)!
As AI rapidly transforms the way people discover, evaluate, and engage with schools online, the questions on every Principal and Advancement manager’s mind are: Will people still be able to find us and trust us? What will AI mean for our school’s visibility and relevance?
This, on top of other prevalent challenges in the school landscape such as price sensitivity/cost of living, competition, changing parent expectations, greater need for philanthropic funding and staff talent recruitment.
In 2026, the schools that thrive won’t just have websites, marketing and donor engagement materials that look and sound good, they’ll have a distinct purpose and point of view that communicate who they are, what they stand for, and why they matter. A clear, authentic purpose is what resonates with philanthropic partners and community stakeholders who want to invest in, and advocate for, schools making a real difference.
Through real-world examples and a practical framework, this webinar explores why building a school brand is no longer a marketing luxury. It’s the engine driving enrolments, philanthropy, reputation, and community loyalty. Hear how to create the trust and emotional connection that transforms families and donors into lifelong advocates.
Key Take Aways
1. Why brand matters more than ever for schools
Through sharing industry examples, understand how a strong, purpose-led school brand shapes choice, builds trust, and drives advocacy across families, staff, alumni, and donors.
2. The four pillars of a thriving school brand
Learn a practical framework:
– Clarity of purpose and point of view
– Evidence of impact
– Community advocacy
– Consistent brand experience
3. Actionable strategies for each pillar
Specific steps your school can take to future-proof your brand, build trust, and stand out.
Event Details
DATE: Wednesday 25 March 2026
TIME: 1:00 – 2:00pm AEDT. Please check your local times.
VENUE: Online via Zoom
COST: Free for Members. $75.00 (+gst) for Non-Members
We thank our Partner Blueboat for sponsoring this webinar
