Marketing Resources & Photo Gallery
Thank you to Marketing Stream Sponsor, SchoolHouse Agency
| Course Introduction & Welcome from Educate Plus Presenter: Mandy McFarland, CEO, Educate Plus; Tina Fleming, Member Relations Manager, Educate Plus |
| PDF: Customer Journey Mapping Synopsis: Explore how to build a compelling brand by mapping the enrolment journey, understanding parent decision-making, and creating targeted, research-based communications that resonate. Presenter: Bianca Coleborn, Director of Marketing, Faith Lutheran College Queensland |
| PDF: Marketing Strategy Essentials Synopsis: Learn how to shift from reactive tasks to strategic thinking with practical tools to build a results-driven marketing plan informed by data, trends, and long-term institutional goals. Presenter: Bianca Coleborn, Director of Marketing, Faith Lutheran College Queensland |
| PDF: Crisis Communications Synopsis: Discover how to prepare, respond, and recover from crises confidently by building tailored communication plans that protect and restore your school’s reputation effectively. Presenter: Laura Tyson, Director of Communications, Kellett School, Hong Kong |
| PDF: Fundamentals of Brand Identity Synopsis: Explore how to craft an authentic school brand by aligning mission, storytelling, and consistent visuals to create a lasting emotional connection with your community. Presenters: Melanie Hnetka, Senior Manager Communications, Canadian International School of Hong Kong; Cheryl Lee, Director of Communications, Chinese International School (CIS) Hong Kong |
| PDF: Admissions Marketing (Shared Session) Synopsis: This Session combines marketing strategy and enrolment insights to help schools attract families, optimise engagement, and meet evolving parent expectations using data and collaboration. Presenter: Yvette Graniero, Director of Community Relations, Santa Sabina College Sydney |
| PDF The Advancement Edge: Team Strength Meets Career Strategy Synopsis: Learn how to build resilient Advancement teams while navigating your own career path. Presenters: Mandy McFarland, CEO, Educate Plus; Sonja Dunphy, Managing Director, Richmond Associates |
