2026 Marketing & Communications Webinars & Recordings
Webinar – St Hilda’s Approach to Safer School Social Media
Presenters: Kellie Hasluck and Hope Barr
The eSafety Commissioner has warned of the growing risks associated with AI-generated deepfakes and image-based abuse, while encouraging organisations to take a Safety by Design approach that focuses on preventing harm before it occurs.
At the beginning of 2026, St Hilda’s Anglican School for Girls reviewed its public social media strategy and moved away from publishing clearly identifiable, front-facing images of its girls.
The strategy reflects a broader commitment to child safety, privacy, digital citizenship and the long-term digital footprints schools create on behalf of children.
In this webinar, Kellie Hasluck, Director of Advancement & Growth and Hope Barr, Head of Marketing and Communications, share what prompted the decision, the School’s approach, feedback from the community, the challenges encountered, the impact on workflow and practical ways to create engaging, non-identifiable imagery.
The session offers useful insights for schools considering how to balance child safety, community expectations and authentic storytelling on social media.
Webinar – Why your school sounds like every other school (and how to fix it)
Presenters: Shannon Muscolino and Jorge Garrido from Ardent Communications
In an increasingly crowded education market, many schools are saying the same things, excellence, care, opportunity, yet struggling to stand out.
This webinar invites school leaders and marketers to rediscover what truly sets their school apart — grounding brand positioning in real pedagogy and lived experience, not marketing clichés. It shows how to translate that truth into clear, compelling value propositions and bring it to life through powerful, human storytelling using staff, students, and alumni, creating marketing that feels authentic, distinctive, and deeply resonant with today’s parents.
Webinar – What is your website for? And how less can be more.
Presenter: Lucy Borrill, LUMO Design Studio
Your institution’s website is often the first place people go to understand who you are, but is it truly working for your audience? Too often, institutions fall into the trap of just adding onto their existing website or copying what others are doing, without considering whether their website reflects their unique goals and community.
In this webinar, we unpack how to design a website with purpose and clarity, asking the critical questions: Who is your audience? How are you speaking to them? how much do you need to tell them on the website? What action are you wanting them to take? How are you analysing your user experience? Plus how do new regulations around student visuals and social media affect what you put online?
This session will help you shift from “just having a website” to having one that actively supports your institution’s specific goals and the audience it is trying to connect with.
Webinar – Advancement Conversations: From Content Chaos to Clarity: Using AI to Scale Storytelling
Advancement professionals juggle content creation, campaigns, and communications, often without dedicated writers or designers. In this practical session, Kendra Jones shares how small teams can leverage AI tools like NotebookLM and ChatGPT to streamline content development, manage institutional knowledge, and produce high-quality donor communications, reports, and stories in a fraction of the time.
Learn how to turn your own pieces of content into a powerful, searchable knowledge base and fill skill gaps with AI-powered support so you can focus on what matters most: building relationships and driving impact.
Webinar – Digital Safety: What You Don’t Know CAN Hurt You | 02 September 2025
Presenter: Kirra Pendergast, CTRL+SHFT
In today’s digital world, every post, platform and photo shared can carry unintended consequences. From AI misuse to data leaks and reputational fallout, the risks aren’t just theoretical—they’re already here. And most don’t realise how exposed they are.
Hear from online safety expert Kirra Pendergast as she explores how even the most well-intentioned content can lead to harm when safety practices haven’t caught up to new legislation and technology.
Webinar – Excellence Awards Series: Marketing and Communications Campaign Award
Presenter: Amanda Peake from Queen Margaret College
Amanda will share insights about their QUEENDOM campaign and how it set a new standard in admissions marketing by replacing traditional uniform imagery with authentic, relatable visuals and messaging that resonate with the true decision-makers — the students — while also appealing to the purchasers — parents and grandparents, resulting in a highly successful enrolment drive.
Thank you to our 2024 Excellence Awards Partner Global Philanthropic for facilitating this session.
Webinar – Excellence Award Series – Marketing Publications or Collateral | 18 March 2025
Presenter: Lucy Cohen and Hannah Clifton, Trinity Grammar School
Join us for our first Excellence Webinar Series where we will be showcasing the 2025 Marketing & Communications Publications or Collateral winner. This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.
Lucy Cohen and Hannah Clifton from Trinity Grammar School will share insights about their Trinity Choose Your Own Adventure book and associated collateral that inserts families in the Trinity experience and communicates the key identified themes.
Webinar – Why Purpose-Led Schools Will Thrive in 2026: Building Brand, Philanthropy and Community Loyalty (Despite AI)!
Presenter: Amy Woodley Davis, Blue Boat
As AI rapidly transforms the way people discover, evaluate, and engage with schools online, the questions on every Principal and Advancement manager’s mind are: Will people still be able to find us and trust us? What will AI mean for our school’s visibility and relevance?
This, on top of other prevalent challenges in the school landscape such as price sensitivity/cost of living, competition, changing parent expectations, greater need for philanthropic funding and staff talent recruitment. In 2026, the schools that thrive won’t just have websites, marketing and donor engagement materials that look and sound good, they’ll have a distinct purpose and point of view that communicate who they are, what they stand for, and why they matter. A clear, authentic purpose is what resonates with philanthropic partners and community stakeholders who want to invest in, and advocate for, schools making a real difference.
Through real-world examples and a practical framework, this webinar explores why building a school brand is no longer a marketing luxury. It’s the engine driving enrolments, philanthropy, reputation, and community loyalty. Hear how to create the trust and emotional connection that transforms families and donors into lifelong advocates.
Webinar – Why your school sounds like every other school (and how to fix it)
Presenters: Shannon Muscolino and Jorge Garrido from Ardent Communications
In an increasingly crowded education market, many schools are saying the same things, excellence, care, opportunity, yet struggling to stand out.
This webinar invites school leaders and marketers to rediscover what truly sets their school apart — grounding brand positioning in real pedagogy and lived experience, not marketing clichés. It shows how to translate that truth into clear, compelling value propositions and bring it to life through powerful, human storytelling using staff, students, and alumni, creating marketing that feels authentic, distinctive, and deeply resonant with today’s parents.
2025 Marketing & Communications Webinars & Recordings
Webinar – What is your website for? And how less can be more.
Presenter: Lucy Borrill, LUMO Design Studio
Your institution’s website is often the first place people go to understand who you are, but is it truly working for your audience? Too often, institutions fall into the trap of just adding onto their existing website or copying what others are doing, without considering whether their website reflects their unique goals and community.
In this webinar, we unpack how to design a website with purpose and clarity, asking the critical questions: Who is your audience? How are you speaking to them? how much do you need to tell them on the website? What action are you wanting them to take? How are you analysing your user experience? Plus how do new regulations around student visuals and social media affect what you put online?
This session will help you shift from “just having a website” to having one that actively supports your institution’s specific goals and the audience it is trying to connect with.
Webinar – Advancement Conversations: From Content Chaos to Clarity: Using AI to Scale Storytelling
Advancement professionals juggle content creation, campaigns, and communications, often without dedicated writers or designers. In this practical session, Kendra Jones shares how small teams can leverage AI tools like NotebookLM and ChatGPT to streamline content development, manage institutional knowledge, and produce high-quality donor communications, reports, and stories in a fraction of the time.
Learn how to turn your own pieces of content into a powerful, searchable knowledge base and fill skill gaps with AI-powered support so you can focus on what matters most: building relationships and driving impact.
Webinar – Digital Safety: What You Don’t Know CAN Hurt You | 02 September 2025
Presenter: Kirra Pendergast, CTRL+SHFT
In today’s digital world, every post, platform and photo shared can carry unintended consequences. From AI misuse to data leaks and reputational fallout, the risks aren’t just theoretical—they’re already here. And most don’t realise how exposed they are.
Hear from online safety expert Kirra Pendergast as she explores how even the most well-intentioned content can lead to harm when safety practices haven’t caught up to new legislation and technology.
Webinar – Excellence Awards Series: Marketing and Communications Campaign Award
Presenter: Amanda Peake from Queen Margaret College
Amanda will share insights about their QUEENDOM campaign and how it set a new standard in admissions marketing by replacing traditional uniform imagery with authentic, relatable visuals and messaging that resonate with the true decision-makers — the students — while also appealing to the purchasers — parents and grandparents, resulting in a highly successful enrolment drive.
Thank you to our 2024 Excellence Awards Partner Global Philanthropic for facilitating this session.
Webinar – Impactful School Marketing Through Professional Podcasting | 07 May 2025
Presenter: Ralph Barba, Executive Producer of LIVE FM
Designed for marketing and alumni program professionals in Australian schools, this session will explore how podcasts can amplify your school’s brand, engage your community, and strengthen alumni relations. With Ralph’s background as a former teacher and current executive producer of LIVE FM, you’ll gain practical strategies for leveraging podcasting to create meaningful connections and elevate your school’s presence in today’s digital world. Don’t miss this opportunity to stay ahead in school marketing!
3 Key Takeaways
1. Podcasting Strategies for School Marketing: Learn how to craft compelling podcast content that resonates with current students, alumni, and potential families, enhancing your school’s brand and visibility.
2. Engagement Techniques for Alumni Relations: Discover how podcasts can be a powerful tool to build and maintain strong alumni networks, fostering a sense of community and connection long after graduation.
3. Practical Insights for Successful Execution: Gain actionable tips on setting up, producing, and promoting a professional school podcast, including best practices for reaching your target audience and measuring success.
Webinar – Excellence Award Series – Marketing Digital Campaign | 06 May 2025
Presenter: Teya Jensen, St. Augustine’s College
Join us for our second webinar as part of our Excellence Series where we will be showcasing the 2024 Marketing & Communications Digital Campaign winner.
This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.
Teya Jensen from St. Augustine’s College will share her insights about the campaign that authentically showcases Augustinian values through the words of their students explaining what it means to be a young man of heart.
Webinar – Excellence Award Series – Marketing Publications or Collateral | 18 March 2025
Presenter: Lucy Cohen and Hannah Clifton, Trinity Grammar School
Join us for our first Excellence Webinar Series where we will be showcasing the 2025 Marketing & Communications Publications or Collateral winner. This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.
Lucy Cohen and Hannah Clifton from Trinity Grammar School will share insights about their Trinity Choose Your Own Adventure book and associated collateral that inserts families in the Trinity experience and communicates the key identified themes.
2024 Marketing & Communications Webinars & Recordings
Online Marketing SIG: The Difference Between Good, Great and Expert Institution Marketers | 19 November 2024
Presenter: Bianca Coleborn
Are you ready to take your institution marketing to the next level?
In this webinar, Bianca reveals key elements that separate good marketers from exceptional ones:
- Master the art of tactics – best practices for implementing effective marketing tactics that support your overall strategy.
- Develop a winning strategy – A marketing plan that aligns with your institution’s goals and drives results.
- Harness the power of data – How to use data to inform your decision-making and measure effectiveness.
Become the expert marketer that knows how to combine the tactics with a strong strategy that is underpinned by data.
A Deep Dive into Deep Fakes Webinar | 6 August 2024
Presenters: Charlie Maughan and Harrison Shearn
The steady integration of AI in marketing is inevitable and brings with it great potential. However, we must be aware of and prepared for the challenges it brings.
Enter deepfakes. This session unpacks this synthetic media, exploring frequently used tools as well as the opportunities and risks that face school marcom departments. Schools need to be ready for when, not if, a deepfake crisis hits and the associated communication, reputation and safety concerns.
Digital Dynamics: Optimising ROI in Growth and Retention Campaigns Webinar | 5 June 2024
Presenter: Es Chandra
Leverage the power of Digital Marketing and maximise your return on investment on all future growth and retentions campaigns.
In this webinar, Es Chandra, CEO of Glide Agency delves into the dynamic world of digital strategies, equipping you with tools and techniques to optimise your digital growth and retention campaigns. From laying the foundation for success by implementing strategic digital assets to harnessing the power of social media and executing targeted advertising, our expert presenter will share actionable insights that drive enrolment and foster loyalty within your community.
Excellence Series Webinar 9: Old Scotch Collegians’ Association | 23 May 2024
Presenter: Scott Montgomery Facilitator: Chanel Hughes
The ninth webinar in our Excellence Series showcases the 2022 Marketing & Communications Online category winners. This is an excellent professional development opportunity to learn about best practice, share the challenges and achievements.
