DAY 1 – Session PDFs
KEYNOTE: Building Thriving Educational Communities – Grant Dusting, Social Researcher & Director of Strategy, McCrindle Research
| 1A: Admissions-Marketing Investing in the Customer Experience: Automation and Brand Currency in Admissions Madison Wales, Trinity Residential College | 1B: Alumni-Fundraising-Marketing Revitalising Heritage Brands for Today Haylee Felton, UWA | 1C: Marketing DIY Marketing Personas: Unlocking the Power of your Data Mandy Cosser, Helena College | 1D: Leadership-People & Culture Building your Leader Skills Playbook for Engagement Brad Raynor, Cognito |
| 2A: Alumni Engaging Alumni With What They Want, Not What You Need Lucy Wiseman, St Mary’s Anglican Girls’ School | 2B: Fundraising Transformational Philanthropy: Sustainable Giving Cultures in Education Abhra Bhattacharjee, Tanglin Trust School, Singapore | 2C: Marketing Creating Authentic and Effective Digital Campaigns Paul Dean, Monday Media | 2D: Leadership-People & Culture Leadership in an Increasingly Complex World Dr Richard Goater, Hale School |
| 3A: Admissions (No Slides) [Panel] Building an Effective Admissions Pipeline: Strategies, Challenges and Opportunities Emma Polain, CBC Fremantle; Carrie Haloun, St Mary’s Anglican Girls’ School; Rachel Dalton, St Catherine’s College; Anushia Suppiah, Penrhos College (Facilitator) | 3B: Fundraising [Panel] The First 100 Days – Setting Yourself Up for Success in Advancement Fundraising Lisa Alexandra, WASO; Halina Doward, Christ Church Grammar School; Ferdi Fourie,ECU; Abhra Bhattacharjee, Tanglin Trust School; Kamyra Laurenson UWA (Facilitator) | 3C: Marketing Marketing Smarter with AI Margo Bastow, Santa Maria College | 3D: Leadership – People & Culture Building Great Teams (A Ted Lasso Inspired Presentation) Mary Henry, Wesley College |
| 4A: Alumni – Fundraising Head-First into Community FUNdraising Amy Blundell, Edith Cowan University | 4B: Admissions Admissions Drivers and Best Practices Yvette Graniero, Santa Sabina College NSW | 4C: Marketing Reimagining Tradition – Penrhos College’s Path to Courage Pip Lapelms, Penrhos College | 4D: Leadership – People & Culture Silos: Linking Systems and Structures by Paying Attention Dr Darnelle Pretorius, Swan Christian Education Association (SCEA) |
KEYNOTE: Leading on the Edge – Rachael Robertson, Expedition Leader, Leadership and Teamwork Expert, and Best-Selling Author
DAY 2 – Session PDFs
| 5A: Alumni-Fundraising Intergenerational Wealth and the Future of Giving Malcolm Wood, Dwight Clark, Craig Ellis and Vanessa Scott, Ord Minnett | 5B: Admissions-Marketing-Leadership Lessons from The Queen’s Gambit: Contemporary Strategic Planning for Admissions, Marketing and Leadership Amy Woodley-Davis, Blueboat | 5C: Admissions-Alumni-Marketing-Leadership-People & Culture Active Communication Skills that Build Explicit EmpathyTM Brad Raynor, Cognito | |
| 6A: Alumni-Fundraising Preserving and Promoting Your Institution’s History Shannon Lovelady, Newman College and Museum of Perth | 6B: Admissions Emerging Trends Shaping the Future of Admissions Yvette Graniero, Director of Community Santa Sabina College NSW | 6C: Admissions-Marketing Beyond the Brochure: Building Bold, Unique School Campaigns that Work Constanza Fortun, Roberts Digital | 6D: Leadership-People & Culture From #Metoo to I’m With Her – Wesley College’s Story of Advancing Equity in the Workplace Claire Leong and Dee Bignell, Wesley College |
| 7A: Admissions (No Slides) [Panel] More Than Just a Tour: Crafting an Experience That Stands Out Theresa Loughnan, Iona Presentation College; Julia Bairstow, Great Southern Grammar; Cathy Broad, CBC Fremantle (Facilitator) | 7B: Alumni-Fundraising Knowing How You Take Your Tea – Stewardship Perkins Style Paige Gibbs & Shelley Mason, Harry Perkins Institute of Medical Research | 7C: Marketing Media: Friend or Foe? Public Relations in an Era of Clickbait Simone Considine, Hale School | 7D: Leadership-People & Culture Workplace Wellbeing and Its Link to your Digital Skills Mathew Gilbertson, ASI Solutions |
| 8A: Admissions Competitive Advantage & School Identity David Kyle, Scotch College | 8B: Alumni-Fundraising Navigating Privacy: Balancing Trust & Success Yue Lin Sun, Edith Cowan University | 8C: Marketing-Leadership Feeling the Squeeze? Optimising Marketing and Communications in a World of Unprecedented Change Mandy McFarland, Educate Plus; Amy Woodley Davis, Blueboat | 8D: Alumni-Fundraising Combining Your Community Engagement and Fundraising Superpowers to Create Best Practice, High-Value Major Donor Programs Tori Anderson & Peter Dalton, DGB Global |
KEYNOTE: The Power of Conversations, Positive Connections and Collaboration – Craig Hollywood, Founder, Short Back & Sidewalks
