b'Figure 3In Figure 3 weve run the same analysis in May 2019 (we have aEthicslot more engagement data but its not long ago so theres lessAll information used in this exercise is based on pre-existing stars) and all but one future donor is located on the right side ofdata and if the analysis works then community members who the chart, and around 60% of the future donors are within thedont want to be contacted wont be contacted.A data-driven top 10% propensity rating (the far right). personal approach is clearly going to be received more warmly bythecommunityandifyouapproachsomeonewhogets Turning the data into dollars annoyed or complains then theres something wrong with the data or the analysis that informed the approach.Now that we can see that its possible to identify communityIn this case study, please note all information is held within members that look like donors, the obvious next step is to seethe existing New Zealand privacy laws and any non-Grammar if we can turn them into donors. information is from publicly accessed websites.Figure 4 is zoomed on the top right corner of the chart where wefindthehighestcapacityandpropensitycommunity members and a filter has been applied to remove anyone whosConclusiondonated or been approached about donating in the past year.Whatwevemanagedtoshowfromthisstudyisthat The remainder show approximately 200 non-donors and 200engagement data is an effective indicator of future donors, and likely more significant than capacity analysis. In most schools, Figure 4lapsed donors (of which 80 were major donors). Because weengagement data is either not considered important, or held have sliding scales on the engagement data we can rule outin databases within other internal departments separate from community members whose engagement was a long time ago,any fundraising purpose. Based on our study they might want these are all currently highly engaged members. to rethink this approach.Eachnodecomeswithabriefdescriptionexplainingits position by identifying with colours which filters matched andAMANDA STANEShow strong the match was.DIRECTOR OF ADVANCEMENT AUCKLAND GRAMMAR SCHOOL 6 8 FACE 2 FACE MAGAZINE'