b'The StrategyThereisatenuousbalancebetweencarefulplanningand responsivenessthathastobemadeforanysocialmedia messaging. To ensure our content is enriching and considered, we plan up to three months at a time with key dates of events and strategic campaigns on certain topics. However, schools are busy places and interesting events can occur in short time frames so each day we have reactive posts to weave amongst the planned. This approach provides a real authenticity to our social media platforms and provides our community and future families a genuine view of our school culture.Involving staffAt Strathcona we are very fortunate to have teaching staff enthusiastically and willingly share activities and events related to learning and social interaction. All staff work together and as a whole understand that marketing of the school is not isolated to one department. Marketing supports and builds understanding of social medias purpose. We encourage and facilitate opportunities for teaching staff across all campuses tosharetheirteachingmomentsthatenhanceourschool community. Insights and data reportingConstant revision and analysis of insight data helps us evaluate the success of our campaigns. What strikes good engagement and what didnt? While some posts may not have the same reach and engagement as others, consideration is given to the purpose and the area it represents. For example a post on Prep may not receive the same attention as one on Netball that involves 250 students. Nonetheless, it is critical to celebrate andacknowledgeavarietyoftheschoolsprogramsand cultures and if we receive one Prep enrolment it is worth more than 250 likes. It is important that we adjust our message according to the audience and we know that various social media platforms have different users. Instagram and Facebook are primary platforms for regular posting,StrathconadoesuseTwitterandLinkedIn.The mainfocusofGirlsUnstoppablemoments,events,results, achievementsorawardsaresharedonFacebookand InstagramplatformswhereasweuseLinkedInformore thought leadership pieces, celebration and staff promotion. Twitter embraces other staff posts, educational insights and inspiration along with success shares.KPIsandtargetsalongwithsocialmediaengagement, eventattendanceandimportantlyenrolmentsareourbest measurements of success. Engagement in social media has risen by one-third across all channels. We achieved our end of year target for enrolments by June and events have increased with a marked increase of attendance at Open Mornings and the booking of personal tours.Your school community members are your best ambassadors and its important they are informed. Marketing after all is like a good conversation.Follow us on.instagram.com/strathconagirls/PETALYN WALKER MARKETING & COMMUNICATIONS MANAGER STRATHCONA GIRLS GRAMMARAdditionaltothisweusedthehashtag#girlsunstoppable andcreatedaUshapeframetoreinforceandmakeGirls Unstoppable branding a visual.DECEMBER 201861'