b'DigitalMediaForums,newssites,emails,eDMpost almost immediately, and even after being deleted, it can newsletters, video, blogs, photographs still be circulated if someone has screen-recorded or saved the Traditional Media local newspapers, radio, television,post. market for newspapers, radio, tv and online news outlets. online; national media; industry publications Education around social media policies and breach of school Grassroots conversation, text messages. policies is paramount. However, in the event that content has gone viral on social media implicating your school, the first If the conversation is already taking place in these spaces,step is to address it. But less is more when it comes to online then its important you address your key messages here ascommunication. a first point of call to ensure a balanced broadcast of theWhen acknowledging an issue online, use your schools social circumstances. Where theres no sign of your story developingor digital channels to provide factual information about the on a platform or outlet, consider carefully the ramifications ofincident, but stick to the facts. Your initial response should be proactively reporting it init could show you as transparentclear and factual. It gives you the opportunity to control the and informative or conversely, it could add fuel to a fire thatstatement. This could be shared or quoted by the media, so was never there to begin with.be timely but not hasty. Not saying anything leaves open the opportunity for publications to take the story out of context The rise of social media in crisis situations or potentially report on factually incorrect information. post almost immediately, and even after being deleted, it can still be Avideo,comment,orimagecangoviralwithinminutescirculated if someone has screen-recorded or saved the post. through social media. Any school age student can record and DECEMBER 2019 55'