b'Savvy Secrets behind on-line Giving DaysAftercompletingtwoannualon-linegivingaroundthedifferencebetweenascholarshipand daysatmynowformerschool,StJosephsbursary (i.e. financial need). Our goal was $100,000 and College,GregoryTerrace(Terrace),Brisbane,we had three matching donors willing to go up to $75,000 I was honoured to present on this topic at theso every $1 = $4 but believe me, the other $25,000 was New Zealand Chapter Conference. Here are ascary as it was equivalent to 50% of funds raised the few tips from that session. year beforenot in one day and we had 44 days from approval until Giving Day! It is achievable.1.Giving days are the Uber disrupter of Annual Givingtheyareconvenient,excitingandeffective4.Be secure enough in your own brand to be YOU because they gameafy giving and provide immediate while its important to explain to your community what gratification. Gone are the days of expensive mail outsand how a Giving Day works, especially in the first year, and/or multiple broadcast emails and reminders thenbeyond that its essential to inject as much of your unique hoping/praying/waitingforaresponse!BUTbeware,community as possible. At 144 years old, Terrace is one they are not the silver bullet. I see them as part of a short- of the oldest schools in Australia and a member of the term program (i.e. banked within 12 months) and not aprestigious GPS Association but proudly charges one of medium-term program (2-5 year campaign pledges) justthe lowest fees based on its Christian Brother heritage. like I wouldnt see them as a long-term program (5+ yearItsaneliteschoolthatisntelitistandfeltsecure bequests). enough in itself to have fun with its approach while also highlighting and celebrating the diversity of its Old Boy career pathways and all very tongue in cheek!2.Aligning perceptions with realityevery institution Iveworkedforhashadamassivegapbetweenthe perception of who donates and how much they ACTUALLY5.Finding your Matchers and CharactersYour donate compared to reality. Both in the participation ratelargest immediate past donors to the same cause (ie and amount. Alumni are always perceived to be givingbuilding or bursary fund) will love the idea that if they more and its presumed that parents are only capableare willing to do the same again but as a matcher of giving less. A Giving Day puts the facts right there inthen their gift will be leveraged to have more impact and front ofus all. While you can remain anonymous, thewarm the hearts of smaller donors that they are such fact is there was X donated by Y donors. No mattera generous soul. Your characters must be diverse but what those numbers are we have the opportunity tomost importantly very well-known, respected and much-celebrate what weve achieved in one magnificent day.loved. Who are the characters in your community that The added benefit is that it will seed others for next yearpeople just cant resist to view, like, share and support, as people talk about the event - pre, during and post. especially reading a cheesy quote from them? Dont forget your mascot too.3.Set scary objectivesin the first year, our goals were to create an avenue for the Old Boys Association and the6.How did THAT happen! (logistics) - We hit $100,000 in Colleges Foundation to collaborate to inspire alumni to89 minutes and finished up with $209,187. This year our donate. We aimed to generate new donors of all ages andgoals were $300,000 with $150,000 from six matchers sizes. We decided to raise funds towards our bursaryand with participation from 350+ donors. After only 8 boys and use the opportunity to clarify misconceptionshours we reached $300,000 and by the end $337,819 2 2 FACE 2 FACE MAGAZINE'