b'The final chart has 55,000 dots representing every member ofYou can see theres a significant trend to the right side of the the community ranked between 1 and 55,000 indicating wherechart and also a huddle of dots in the top right corner. This they rate in capacity members appear across the top of thetells us in broad terms that our analysis is working i.e. donors chart and the highest ranked propensity members appear onscore high on propensity. Importantly however, the propensity the right. The shape/colour of the dots represents their donorcalculation gives a stronger indication of a donor than our history.With 55,000 records showing together interpretationcapacity data i.e. there are more dots to the right than to the is difficult but adding filters reveals trends in the data. top.Thisisgoodtosee,butadonormighthaveincreased Figure 1 communication while making a donation. Therefore, to create By filtering out non-donors and lapsed donors, we can see thethe perfect donor prospecting analysis (or as close as we can different current donors on our chart. Of most significance theget), we need to ensure that their position on the chart isnt major donors (over $10K) are highlighted in yellow and our newimpacted by the fact that theyve made a donation.donors this calendar year are light green stars. To achieve this we can look at donor engagement at different You can see theres a significant trend to the right side of thetimes before they became a donor to see if we can see the chart and also a huddle of dots in the top right corner. Thissame trends.tells us in broad terms that our analysis is working i.e. donorsFigure2showsonlycommunitymemberswhomadetheir score high on propensity. Importantly however, the propensityfirst donation after 1 January 2018 (before much engagement calculation gives a stronger indication of a donor than ourdata had been collected)and only counting engagement prior capacity data i.e. there are more dots to the right than to theto that date. You can see theres not much trend to speak of top.(approximately 40 future donors on the left and 60 on the right)Figure 2DECEMBER 2019 67'