b'may not see the importance of fundraising and require a project or program to focus on. Give them a good reason to help you by helping them to understand the schools funding prioritiesfor example, the timing on the master plan, the next major project that requires funding, and so on. This makes it easier to ask for potential donor introductions as you have provided some context.Build a culture of philanthropy Not everyone at the organisation will have the same level of understanding about the details and requirements of running a major fundraising campaign. There are proven methods that are more likely to lead to successful fundraising outcomes. How do you share these with internal stakeholders? It can be useful to develop a business case showing the return on fundraising investment; however, such a case for fundraising can have more impact when delivered by an external source, rather than by the school itself. Therefore, consider bringing in outside assistance to run, for instance, a workshop with your internal stakeholders to help develop a shared understanding of why you want to fundraise and how you will go about it.Celebrate!Youshouldcelebrateevenyoursmallwins.Itiseasyto Agree on clear actionsoverlooksmallachievements.Celebratewithyourboardor Once you have clarified the projects that require funding, workfoundationmembersandacknowledgethedifferencetheir with your foundation or council to clarify what actions they willsupport made to the schools fundraising outcomes. Do this take to contribute to the goals of the schools. Will someonewith a personal note, a phone call, or a friendly word if you meet host a dinner or cocktail party? Will they introduce you to aup at a parent event. Do not underestimate the power of thank specific number of people in their network? It is important toyou for motivating and encouraging support.gain clear measurable actions that will demonstrate results. Fundraising is a group sport. So much more can be achieved whenallstakeholdersareworkingtogethertoachievethe same goals. Be of one mind Gain support and active involvement from your leadership by TonyBretherton,DirectorofDevelopmentandCommunitybuilding a culture of philanthropy at your school. This internal Relations at Xavier College, Melbourne advised that everyonecapacity building helps attract volunteers who are more likely needstobealignedwithaclearstrategyorvisionbeforetoengagewithschoolfundraisingandwithphilanthropy commencing a major fundraising campaign to ensure they arepractices. Offer your best advice and continue to help everyone all on the same page.stay on the same page. Tonynoted,deeplyheldagreementandharmonyMostprivateschoolswerefoundedwithphilanthropy,and comes from knowing what we are trying to achieveboards today can be reassured that they are not implementing togetheranyone in the role of senior advancementsomething unknown or foreign. They can contribute to building professional needs to ensure the school knows whereon a great tradition. Together, you can take your school to new it wants to go and what it wants to raise money for andheights of fundraising success.why. You need to get the school board, the principal and the foundation (or the committee responsible forPAMELA SUTTON-LEGAUD fundraising) on the same page. Then, and only then,PRINCIPAL CONSULTANT can you get the best possible fundraising outcomes.ASKRIGHTWANT YOUR FUNDRAISING TO BE MORE EFFECTIVE?Frank Chamberlin of Action Words has been fundraising successfully for 21 years as a full time copywriter.21 Frank Chamberlin of Action Words helped us significantly with our last, very successful,YEARScampaign. It is not only his copywriting that is very effective, but when we talk fundraising,EXPERIENCEFrank is able to offer so much added value. I am very happy to recommend him.Maura BrookesAnnual Giving Manager, Macquarie University FRANK CHAMBERLIN T 0408 359 039 E frank@actionwords.com.au180708_Frank_AD_210x75mm_V2.indd 1 1/11/19 3:03 pm'