“Mobile is the first device most people check,” she said. There are a raft of tools and apps that school social media administrators can use to get the best results. These included Page Insights for Facebook Page owners to view the number of “likes” for the day, the number of people who had any posts from your Facebook page enter their screen, and data showing when the school’s followers were online. “If you know when your audience members are online you can schedule your posts at the best time to connect with them,” Mia said. “And ask yourself ‘what do people want to hear about, what do I want to share?’ “It’s not just about likes and shares.” While social media is a powerful tool, it had risks that needed to be managed. Grace said that to mitigate the risks a school must: . . Implement policies and guidelines . . Decide who will be responsible and be clear about actions to be taken . . Establish expectations and house rules . . Educate the community . . Use tools that are available . . Have a social media response chart listing the types of comment that can come from followers - positive and negative - and the actions and escalations that are to be taken Mia said it is essential page administrators use the different roles that are available to administer a Facebook page. Available roles include: . . Administrator (with full rights on a page including adding and removing other administrators), . . Editor (who can just edit the content of the page), . . Moderator (who can just moderate comments), . . Advertiser (can run ad campaigns), . . Analyst (who solely accessed the page insights), . . Live contributor (to run Facebook Lives). She said page administrators should use real accounts, not fakes, that could be suspended. In addition, they should use page moderation tools and filters, remove and ban people abusing the system, report abusive comments to Facebook, ensure page administrators have secure accounts, log out unused devices, and do security check-ups. She also warned that while live content would disappear, that did not mean images could not be captured by screenshots. Mia said Facebook recognised the need to keep teenagers safe and had a number of tools schools should access and be aware of. Essentially, the use of social media should focus on the safety of the user while maintaining the integrity of the institution. CHRIS PETERS WRITER CHRISTOPHER T PETERS LTD WWW.CHRISPETERS.CO.NZ FACE 2 FACE MAGAZINE 6 4