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Marketing Metrics to the Board

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    • #24440
      Nicole de Vries
      Forum Participant

      I’ve been asked by our Board to measure brand recognition (not awareness, more like brand strength in the market) and I was wondering if you have ever heard of measuring this (or something similar) for schools?

    • #26712
      Forum Moderator

      Hi Nicole,

      You can use a tool such as Google Trends to compare frequency of search terms

      You can enter multiple terms and compare the frequency of results, by time and location.

      On page surveys can also be useful, if they are targeted at new website visitors, to find out how and/or why someone has visited your site.



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