Marketing Metrics to the Board

[Nicole de Vries]

I’ve been asked by our Board to measure brand recognition (not awareness, more like brand strength in the market) and I was wondering if you have ever heard of measuring this (or something similar) for schools?

[Admin]

Hi Nicole,

You can use a tool such as Google Trends to compare frequency of search terms https://trends.google.com/trends/explore?geo=AU&q=%2Fm%2F09zzrh

You can enter multiple terms and compare the frequency of results, by time and location.

On page surveys can also be useful, if they are targeted at new website visitors, to find out how and/or why someone has visited your site.

Cheers,

Chris

[Author]

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