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Alumni Updating Details Campaign

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    • #18852
      Ralf Sternad
      Forum Participant

      Just wondering if anyone has ever run an ‘Update your details’ campaign? Keen to know more about it!

    • #18854
      Merryn Parks
      Forum Participant

      HI Ralf, when I was at Oxford Falls Grammar we could prompt update your details via our Alumni website which would automatically correct / overwrite old data in our Alumni database. See half way down home page here https://alumni.ofg.nsw.edu.au/ which has a link to the form. Also since that website had an online community / log in people could update their profiles once logged in. However, we know the truth is most people don’t update unless they see the need. Again through our system (toucantech) we could send an email campaign out and insert merge fields from our database to ask an Alum if that info is still correct. ie “Our records show you live in postcode XXXX” is that still correct? If not visit this link to update your details. We could also easily filter a list of people who had no physical address details in the system and send them a separate campaign to add that info. Now these campaigns relied on us having an email address! Do let me know if you’d like more info on a ‘lost alumni’ campaign we ran. We added 10% more people to our Alumni online community and a few extras just updated their details. Plus I think reunion time is another good timing / opportunity to have people update their details before invitations go out.

    • #18855
      Ralf Sternad
      Forum Participant

      Dear Merryn,
      Thanks so much for your speedy reply. Yes we have that on the website too (but sadly it’s not linked to our CRM) Sadly we are missing a lot of email addresses and wanting to get others to update theirs. I’d love to hear more about your ‘lost alumni’ campaign! Here is my e-mail address rsternad@ormond.unimelb.edu.au. Happy to chat!
      Ralf

    • #22318
      Jacqui Pearse
      Forum Participant

      Hi Merryn and Ralf,

      I have just started in an Alumni Relations role at Lindisfarne College. I know this is a bit of an old thread but we are currently launching a “lost alumni’ campaign. In particular we are wanting to do a drive to get email addresses in the lead up to our 70th Reunion next year. I would love to hear more about your campaigns and how they went.
      My email address is pearse.jacqui@lindisfarne.school.nz

      Kind regards
      Jacqui

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